Digital marketing is a method of marketing through digital channels like social media, email, search engines, and mobile devices. With its ever-evolving landscape in the digital arena, digital marketing has been gaining attention with its cost-effective and personalised strategies, which use analytical tools to bring efficiency to business promotions. This has further expanded with the entry of AI. 

Digital marketing careers specialise in SEO, SMM, SEM, Affiliate marketing, Content marketing, and Influencer Marketing. To learn the scope of digital marketing, there are now institutes that provide courses and placements for students who desire to work in this area. Therefore, this article will review the trends and opportunities for learning digital marketing in Calicut. 

Trends in Digital Marketing Education in Calicut

The future of marketing lies in providing digital marketing education to people who desire to attain the skill and keep up with the trends that are widening the scope of digital marketing. The trends in digital marketing can be summarised as follows:-

  1. Data-driven marketing and analytics

    Data is essential to digital marketing, helping strategies to work cost-effectively and reach a specific audience. The course includes customer targeting and segmentation, user experience and personalisation, effective resource allocation through metrics, and decision-making. 

Some tools, such as Google Analytics, Traffic Analytics, Mailchimp, Salesforce, etc., are data sources covered while learning digital marketing. Such tools can help marketers reach their content at the right time and with the right person. 

  1. SEO and Content Marketing

Search Engine Optimization (SEO) and Content work together to bring traffic to the website and improve user experience. Each piece of content is built to attract customers and build brand awareness and visibility. Content cannot be created without considering SEO keywords. Therefore, digital marketing specialises in SEO, which assists in creating content for an audience and making the page rank at the top of the search results.

According to the BrightEdge Channel Report 2019,  68% of online experiences begin with a search engine. (BrightEdge) and SEO drives 1,000%+ more traffic than organic social media. (BrightEdge). 

  1. Social Media Marketing Specialisation

 Social media is also a channel for digital marketing. Therefore, looking beyond advertisements is essential for brand building, interaction, data insights, etc. Core concepts like content marketing, audience targeting, campaign measurement, and communication skills are built within digital marketing education.  

Learning SMM provides practical ideas, like mock social media campaigns, to help the students adapt even when new platforms rise. This also helps with customers’ details, preferences and behaviour. 

  1. Practical Experience

Hands-on practical experience is beneficial for a digital marketing student. Opportunities are growing as internships, projects, freelancing, etc are available. This exposes students to tools like Google Analytics, Facebook Insights, & networking opportunities that might favour mentorship opportunities, job referrals, and collaborative ventures.

This period could also provide opportunities to develop creativity. Students can voice their ideas to prepare a portfolio and build a community on LinkedIn. Certifications from Google Digital Garage, HubSpot Academy, and Udemy could help them stay updated in the digital landscape through continuous learning of new technologies and tools in digital marketing. 

  1. Digital Marketing Certifications

These are mainly aimed at boosting the employability of an aspiring digital marketer. Industry-recognised certifications also play a major role in adding value to the digital career. The prominent ones are Google Ads certification, HubSpot Content Marketing Certification, and Facebook Blueprint Certification. 

They help improve existing skills and knowledge in digital marketing. After the certification, better pay and job opportunities are also available, which provides a competitive edge.

  1. Data Ethics and Privacy

Digital Marketing embraces ethical marketing, which enables trust with the customer base, transparency in the data collected,  and so on. Students must know data privacy regulations like GDPR, Corporate Social Responsibility, and data storage practices. Therefore, promoting inclusive marketing strategies within a sustainable environment is learnt while getting to the path of digital marketing. 

  1. Ecommerce and digital sales

Ecommerce and digital sales are at the core of digital marketing. This aspect covers the above trends, including data-driven marketing, content marketing, and omnichannel marketing (through several digital channels). Digital marketing education also includes techniques like CRO (Conversion Rate Optimization) to boost sales and marketing attribution, helping students track the effectiveness of marketing efforts and budget allocation.  Moreover, students should stay updated on upcoming trends like voice commerce, social commerce etc.

  1. AI and Machine Learning

In today’s era, digital marketing also embraces AI and machine learning, aiming to enhance digital marketing strategies, understand customer behaviour, and promote customisation. It also aims to achieve content marketing with better visibility, email marketing, SEO planning, etc. 

Opportunities for Digital Marketing Education in Calicut

In Calicut, opportunities are vast after learning digital marketing. There is a growing demand for digital marketing in India, so careers are growing with new trends and techniques. The application of digital marketing through digital channels like social media, email, search engines, etc, has designated particular job roles that allow specialisation in the area. These job positions have promoted the scope of digital marketing, so opportunities are plentiful in this industry. Thus opportunities can be summarised as follows:-

  1. Digital Marketing Executive

The digital marketing executive is responsible for planning and executing social media campaigns, advertisements, and email campaigns to build an online presence. Hence, aspiring digital marketing executives should be confident and skilled in creating engaging content, analysing and improving campaigns, and keeping up with the upcoming trends.

  1. Social Media Managers

They specialise in managing social media accounts to strengthen brand awareness and increase followers, thereby driving engagement. They use content as a strategy and check the effectiveness of the product they have introduced to the users.  

Getting an entry-level job like a Marketing Assistant, Social Media Analyst, or Digital Content Producer could give you experience and allow you to explore the arena. Building skills such as copywriting, data analytics, customer relationship management, critical thinking, and knowledge of digital platforms and analytical tools will allow you to enter social media management. 

  1. SEO Analyst

SEO Analysts are a popular and familiar job role in digital marketing. Their roles range from assisting content writers to conducting keyword research, understanding the factors that influence a website’s ranking, and link building (obtaining links from other websites to your websites).

Other responsibilities include using Google Analytics Reports, on-page and off-page optimization, and competitor website analysis. If you’re passionate about research, better communication and technical and analytical skills would add value to your career.

  1. Content Marketer

The idea of serving the audience with satisfying content has promoted the role of a content marketer. Their role is planning, researching, and analyzing content to attract customers potentially. With experience in SEO and writing, analysis, video editing, and storytelling skills, content marketing is an attractive career option that will bring your potential to the arena. 

  1. Email Marketing Specialist

As email is a marketing platform, specialists create strategies for organizations. They aim to build brands and retain customers by sending specific emails and generating leads. With some creative and technical skills, specializing in email marketing will ensure the best career.  Some of the skills of Google Analytics, Moosend, segmentation and A/B testing practices would also ensure job-ready skills. 

  1. PPC Analyst     

PPC (called Pay-per-click) analysis is where organizations and companies manage and optimise their advertisements and campaigns. This job involves keyword research, grasping the ideas and practices of click-through and conversion rates, and ensuring effective and engaging campaigns. 

  1. Freelancing

If you want to work in your own space, freelancing is the best opportunity. To become a freelance digital marketer, it is also essential to be multitasking in areas such as SEO, SMM, Email marketing, Content Development, graphic designing etc. 

Freelancing could provide you with a decent income, help in building creative strategies independent of the clients, and thereby broaden your job role and importance in the workspace. For that, you must build a portfolio with all your previous works and engage in platforms like LinkedIn, Upwork, Fiverr, etc.

  1. Entrepreneurship

There’s also an opportunity for entrepreneurship after learning digital marketing. Either you build a business with your digital marketing skills to promote your brand, or you can build a team of digital marketers who can provide services efficiently as a digital marketing agency. 

Moreover, this is a broadened opportunity after digital marketing education, so entrepreneurship, as it works, might help you establish yourself in the industry with the skills you have established.

Now that I’ve mentioned some of the opportunities that could provide in digital marketing in Calicut, there are some more job roles like Web Analytics, ECommerce Specialist and so on. 


We have discussed the future of digital marketing education in Calicut from the above trends and opportunities. From the student’s perspective, digital marketing has been gaining attention in the job market. On the other hand, business owners have been shifting to digital marketing for its effectiveness in implementing strategies. The strategies are generally understood as cost-effective and personalised; hence, skilled digital marketers are in demand in the IT sector. Therefore, these strategies also provide the best marketing services. 

Learning digital marketing has established a trend in the job market. There is a rise in digital marketing institutes, which ensures better career options with the best training and hands-on experience. There’s a hand-worthy career option that digital marketing is unlocked with its potential while learning the course itself. Thus, to conclude, the growth of digital marketing is an ever-evolving landscape; thus, digital marketers are in an ever-learning arena that keeps them updated on the trends and opportunities that will be coming in the near future.

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844