As we all know that digital marketing is having a wide scope. This is happening mainly because as the promotion and branding are done through digital media it is the fastest and reliable mode of marketing so as to target the mass audience.
As we all know that there is tremendous growth within the number of digital marketing institutes and from this, we can come to the conclusion that the digital marketing industry is growing at a higher pace. It has become merit to the students who think this platform is a better option for their future careers in the digital marketing field.
Recent statistics show that the digital marketing industry is tremendously growing like anything. The digital marketing salary and opportunities are also growing like the industry. World wide offering 8 lakh jobs in the year of 2017. In India, Naukri.com is the largest job seeker platform that has announced more than 13K professional opportunities, specifically for professionals in digital marketing through its portal in the year of 2018.
More than 49000 qualitative digital marketing jobs have been generated in the year of 2017. At the United States of America But still more than 91% of the top employees firmly believe that certification is a criteria for obtaining a job whereas more than 48% of the recruiters are ready to offer highly packaged jobs for certified candidates so obtaining a training in internet marketing proves that it can offer high packages for certified candidates during the selection process.
India’s Prime Minister has implemented a new plan called as Digital India it acts as a campaign for promoting Digital marketing which results in creating many more job opportunities for youngsters in a great pace whereas its a national warning for many graduates in India who are looking for a new beginning in their career In favour of supporting digitization.
Table of Contents
- 1 Merits of Digital Marketing Profession
- 2 Junior And Middle-Level Jobs in Digital Marketing
- 3 Higher-level Digital Marketing jobs
Merits of Digital Marketing Profession
Intensive Job Opportunities
As we all know that there are a lot of job opportunities for emerging digital marketing personnel as the industry is growing like anything unlike when compared to other sectors of employment digital marketing is everlasting as the industry is always green. Not only the opportunity but also the digital marketing salary offered is one of the huge merits in this profession.
As we all know that the Industry of digital marketing is celebrating culture with open and vibrant skills as there are abundant opportunities in the digital marketing field like Analyst in SEO, Marketing through Social media, Manager in Digital Marketing and remuneration may also vary.
High Paid Profile
As we all know the Digital Marketing profiles are high profile jobs Google says that the average salary a senior manager in digital marketing receives a remuneration of 95, 415 US Dollars whereas in India the remuneration received by a senior Digital Marketing Manager is 4,47, 346 Indian rupees and it says that the remuneration tends to increase again in the near future.
Certification in Digital Marketing
A majority of the professionals firmly believes that in order to gain a job in Digital Marketing career they need certification so what many candidates do is that they will obtain a course in Digital Marketing from any of the Institutes in Digital Marketing so that they can obtain a certificate as well as they can grasp new things like various techniques in Marketing tools.
Junior And Middle-Level Jobs in Digital Marketing
Digital Marketing Intern
Digital Marketing Intern is the one who is engaged with creating and implementing various social media techniques and strategies which are designed to help clients. The average salary received by a digital marketing intern in India is 12,297 per month.
Digital Marketing Executive
Digital Marketing Executive is the one who is responsible for engaging a specific brand within the clients or customers through a digital space so as to establish an online space. The average salary received by a digital marketing executive in India is 3.5 to 4 Lakhs per annum.
SEO Executive is the one who is responsible for increasing the website traffic and thereby to improve the website. The minimum salary received by an SEO Executive in India is 3,00000 Per Annum.
Link Building Specialist
Link building specialist is the one who is responsible for increasing the companies internet profile by making sure that many websites have linked to their sites. The minimum salary received by a Link building specialist is 86,510 US Dollars per annum as of 2016.
Social Media Specialist
The social media specialist is the one who is responsible for planning monitoring and implementing companies social media which is done mainly to increase its brand awareness and thereby to increase its marketing efforts and thereby to improve sales. The average salary received by a Social media specialist is 14.87 US Dollars per hour. Whereas the average salary received by a social media specialist is 49,057 US Dollars per annum.
Google Ads Specialist
Google ads specialist are the one who usually gets into a company as a middle-level employee most of them works under an accounts manager which directs an advertising agency. The average salary received by a google ads specialist is 46,242 US Dollars per year.
E-Mail Marketing Specialist
Email marketing specialist is an employee in Marketing who has a specific role like utilizing the mail as a source of media for reaching existing and potential customers. The average salary received by an E-Mail marketing specialist who has experience of 5-9 years receives an annual salary of 61,382 US Dollars. Whereas an Email marketing specialist who has possessed an experience of more than 10-19 years receives an annual salary of 63,434 US Dollars.
Web analyst is the one who is responsible for creating various procedures for data management and data analysis, data integrity, and web projects and the webserver security web analyst is the one who usually works under the web development team usually they work 40 hours in a week but still there are some situations in which they are supposed to work overtime as well. The average salary received by a Web analyst is 3,67,858 per annum.
Online Reputation Executive
An online reputation executive is the one who is responsible for maintaining a positive reputation online because when people say very bad things about the company then the public will not be coming to our company so only positive responses can make a good reach.
Content Marketing Executive
Content Marketing executive is the one who is responsible for creating and developing content strategies for the business across various platforms content plans usually develops and manages the offline and online content plans.
A content marketing executive who is having an experience of less than one year is receiving an annual salary including the remuneration of 5,50,000 per annum. Whereas a content marketing executive who has possessed an experience of 1 to 4 years is receiving a salary of 5,93,218 per annum. On the other hand, a content marketing executive who has possessed an experience of 5 to 9 years is receiving a salary of 8,29,717 per annum. And a content marketing executive who possessed an experience of 10 to 19 years is receiving an annual salary of 1,100,000.
Higher-level Digital Marketing jobs
Just like the Junior and Middle-level jobs there are Higher level Digital Marketing jobs as well those high-level jobs are given below:
Digital Marketing Strategist
Digital Marketing Strategist is the one who is generally responsible for planning, implementing, developing, and managing the overall digital marketing strategy they are also responsible for guiding and training the digital marketers along with other marketing positions in a team. The average salary received by a digital marketing executive is 8,18,378 per annum.
Digital Marketing Manager
Digital Marketing Manager is the one who is responsible for devising various strategies to drive online traffic to the company website tracking the conversion rate and thereby to improve the website so as to increase the website traffic.
The average salary received by a digital marketing manager who is having an experience of less than one year is receiving an annual salary of 3,06, 279 including the bonus plus the overtime charges. Whereas a digital marketing manager who possesses an experience of 1 to 4 years receives an annual salary of 4,47,702. Whereas a mid or junior level digital marketing manager who has possessed an experience of 5 to 9 years is receiving an annual salary of 7,22,523 including the compensation. Whereas a well experienced digital marketing manager who possess more than 10 years of working experience is receiving an annual salary of 1,035, 348.
Social Media Manager
Social media Manager is the one who is responsible for managing day to day social media marketing campaigns and thereby to develop some relevant content topics so as to reach the companies targeted customers. The average salary received by a social media manager is 3,73,064 per annum including the bonus.
Digital Marketing Head
Digital Marketing head is the one who is generally responsible for planning, implementing, developing, and managing the overall digital marketing team. The average salary received by a Digital marketing executive is 3.5 lakh to 4 lakh per annum.
Paid Advertising Manager
Paid advertising manager is the one who directs the advertisement activities of a company as well as the staff members as to develop creative usually they supervise and work with their co-workers establishing their project goals and monitoring and evaluating the project goals. The average salary received by a paid advertising manager is 1,260,000 including the bonus per year.
Digital Branding Head
Digital branding head is the one who is responsible for implementing, developing, and managing the marketing campaigns which promote the company as well as their products and their services he/she is the one who plays a major role in promoting the brand awareness within the digital space as well as driving the website traffic and thereby to acquire customers/leads. The average salary received by a digital branding head is a mid-level digital branding head who has possessed an experience of 5 to 9 years can receive an annual salary of 7,22,523 including the incentives. Whereas digital branding heads who possess an experience of 10 to 19 years can receive an annual salary of 1,035,348.
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