As we all know that digital marketing is having a wide scope. This is happening mainly because as the promotion and branding are done through digital media it is the fastest and reliable mode of marketing so as to target the mass audience.
As we all know that there is tremendous growth within the number of digital marketing institutes and from this, we can come to the conclusion that the digital marketing industry is growing at a higher pace.
It has become merit to the students who think this platform is a better option for their future careers in the digital marketing field.
Recent statistics show that the digital marketing industry is tremendously growing like anything. The digital marketing salary and opportunities are also growing like the industry. World wide offering 8 lakh jobs in the year of 2017.
In India, Naukri.com is the largest job seeker platform that has announced more than 13K professional opportunities, specifically for professionals in digital marketing through its portal in the year of 2018.
More than 49000 qualitative digital marketing jobs have been generated in the year of 2017.
In the United States of America But still more than 91% of the top employees firmly believe that certification is a criterion for obtaining a job whereas more than 48% of the recruiters are ready to offer highly packaged jobs for certified candidates so obtaining training in internet marketing proves that it can offer high packages for certified candidates during the selection process.
India’s Prime Minister has implemented a new plan called Digital India it acts as a campaign for promoting Digital marketing which results in creating many more job opportunities for youngsters at a great pace whereas it’s a national warning for many graduates in India who are looking for a new beginning in their career In favour of supporting digitization.
Merits of Digital Marketing Profession
Intensive Job Opportunities
As we all know that there are a lot of job opportunities for emerging digital marketing personnel as the industry is growing like anything unlike when compared to other sectors of employment digital marketing is everlasting as the industry is always green. Not only the opportunity but also the digital marketing salary offered is one of the huge merits in this profession.
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Flexibility
As we all know that the Industry of digital marketing is celebrating culture with open and vibrant skills as there are abundant opportunities in the digital marketing field like Analyst in SEO, Marketing through Social media, Manager in Digital Marketing, and remuneration may also vary.
High Paid Profile
As we all know the Digital Marketing profiles are high profile jobs Google says that the average salary a senior manager in digital marketing receives remuneration of 95, 415 US Dollars whereas in India the remuneration received by a senior Digital Marketing Manager is 4,47, 346 Indian rupees and it says that the remuneration tends to increase again in the near future.
Certification in Digital Marketing
A majority of the professionals firmly believes that in order to gain a job in Digital Marketing career they need certification so what many candidates do is that they will obtain a course in Digital Marketing from any of the Institutes in Digital Marketing so that they can obtain a certificate as well as they can grasp new things like various techniques in Marketing tools.
Digital Marketing Fresher Salary
Digital Marketing is seeing unprecedented growth in recent years with companies and individual businesses showing more interest in digitizing their businesses.
With the online spaces becoming a potential place for marketing, advertising, and branding, there is a huge need for professionals who can navigate these spaces.
There has also been a great interest by professionals to get into this fast-paced, creative and challenging industry that keeps evolving every time.
The field has good remunerations combined with great growth potential in the coming years.
Average Salary breakup for freshers
The digital marketing industry is a combination of various professions. It includes professionals in content development, Search Engine Optimization, Social Media Optimization, Pay Per Click analysts and other jobs. Let us look at the average salary for digital marketing freshers for all of these roles:
Pay Per Click Analyst
PPC Analyst or SEM analyst is responsible for managing paid Ad campaigns on search engines. For a fresher with 0-1 years of experience, the average salary is around Rs. 2,50,000 per annum.
SEO Analyst
An SEO analyst has a good understanding of the ranking algorithms of search engines and improves the user experiences of the incoming traffic.
A fresher with 0-2 years of experience in this field can get a salary of around Rs.2,20,000 per annum. The interns in this field tend to get around Rs.15,000 per month.
Social Media Marketing
An SMM professional with experience of 0-2 years receives an average salary in the range of Rs. 1,50,000 – Rs. 3,50,000 per annum. The highest salary is around Rs.5,00,000.
Content Marketing
The average salary of a fresher content marketing executive ranges from Rs.2,00,000 to 4,00,000 per annum. They have a little higher salary range as they write as well as promote content.
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Link Building Specialist
Link building specialist is the one who is responsible for increasing the companies internet profile by making sure that many websites have linked to their sites.
The minimum salary received by a Link building specialist is 86,510 US Dollars per annum as of 2016.
E-Mail Marketing Specialist
An email marketing specialist is an employee in Marketing who has a specific role like utilizing the mail as a source of media for reaching existing and potential customers.
The average salary received by an E-Mail marketing specialist who has experience of 5-9 years receives an annual salary of 61,382 US Dollars.
Whereas an Email marketing specialist who has possessed experience of more than 10-19 years receives an annual salary of 63,434 US Dollars.
Web Analyst
Web analyst is the one who is responsible for creating various procedures for data management and data analysis, data integrity, and web projects.
The webserver security web analyst is the one who usually works under the web development team usually they work 40 hours a week but still, there are some situations in which they are supposed to work overtime as well.
The average salary received by a Web analyst is 3,67,858 per annum.
Online Reputation Executive
An online reputation executive is the one who is responsible for maintaining a positive reputation online because when people say very bad things about the company then the public will not be coming to our company so only positive responses can make a good reach.
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Digital Marketing Salary in Kerala
Digital Marketing has quickly become the go-to solution for any company wanting to take its business online. It has provided an onus to the companies to take their business to the customers directly.
The field has also seen greater interest from professionals who are ready to surf the challenging waters of digital marketing.
However, the digital marketing salary in Kerala can be understood as the culmination of the average salaries of all the professions connected with it. Let us understand the digital marketing salary in Kerala for different categories of professionals.
Average Digital Marketing Salary in Kerala
Kerala has seen a huge boost in companies opting for digital marketing. Many small and medium scale companies, as well as individual businesses, have sought interest to digitize their business.
These activities require a great pool of professionals. Here is the salary breakup of digital marketing professionals in Kerala.
Social Media Specialists
A social media specialist handles the social media accounts of businesses and makes sure it attracts maximum buyers to the website. The average salary in this profession stands at Rs.2,00,000 per year for people with 0-2 years of experience.
Marketing Specialists
These professionals make sure that the company gets enough attention from people through different marketing channels. The average salary of Marketing specialists with 0-1 year experience stands at Rs. 2,50,000 per month.
Search Engine Optimization analyst
The SEO analysts make sure that the website ranks among the top on the first page of the search engine for the particular keyword.
The average salary of SEO analysts with 0-2 years of experience stands in the range of Rs. 2,50,000 – Rs. 4,00,000 per year.
Content Marketer
The content marketers write and market the content for the website. The average salary of content marketers in Kerala stands in the range of Rs.3,00,000 – Rs. 4,00,000 per annum.
Higher-level Digital Marketing jobs
Just like the Junior and Middle-level jobs, there are Higher level Digital Marketing jobs as well those high-level jobs are given below:
Digital Marketing Strategist
Digital Marketing Strategist is the one who is generally responsible for planning, implementing, developing, and managing the overall digital marketing strategy they are also responsible for guiding and training the digital marketers along with other marketing positions in a team.
The average salary received by a digital marketing executive is 8,18,378 per annum.
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Digital Marketing Manager
Digital Marketing Manager is the one who is responsible for devising various strategies to drive online traffic to the company website tracking the conversion rate and thereby improving the website so as to increase the website traffic.
The average salary received by a digital marketing manager who is having experience of less than one year is receiving an annual salary of 3,06, 279 including the bonus plus the overtime charges.
Whereas a digital marketing manager who possesses an experience of 1 to 4 years receives an annual salary of 4,47,702.
Whereas a mid or junior-level digital marketing manager who has possessed an experience of 5 to 9 years is receiving an annual salary of 7,22,523 including the compensation.
Whereas a well-experienced digital marketing manager who possesses more than 10 years of working experience is receiving an annual salary of 1,035, 348.
Social Media Manager
The social media Manager is the one who is responsible for managing day-to-day social media marketing campaigns and thereby developing some relevant content topics so as to reach the company targeted customers.
The average salary received by a social media manager is 3,73,064 per annum including the bonus.
Digital Marketing Head
Digital Marketing head is the one who is generally responsible for planning, implementing, developing, and managing the overall digital marketing team. The average salary received by a Digital marketing executive is 3.5 lakh to 4 lakh per annum.
Paid Advertising Manager
Paid advertising manager is the one who directs the advertisement activities of a company as well as the staff members as to develop creative usually they supervise and work with their co-workers establishing their project goals and monitoring and evaluating the project goals.
The average salary received by a paid advertising manager is 1,260,000 including the bonus per year.
Digital Branding Head
The digital branding head is the one who is responsible for implementing, developing, and managing the marketing campaigns which promote the company as well as their products and their services.
He/she is the one who plays a major role in promoting brand awareness within the digital space as well as driving the website traffic and thereby acquiring customers/leads.
The average salary received by a digital branding head is a mid-level digital branding head who has possessed an experience of 5 to 9 years can receive an annual salary of 7,22,523 including the incentives.
Whereas digital branding heads who possess experience of 10 to 19 years can receive an annual salary of 1,035,348.
Aviv Digital is one of the leading digital marketing training institutes in Kochi, Kerala. Our globally recognized certification programs include advanced SEO training, SEM, SMM, Email Marketing, and Inbound Marketing courses. We also provide detailed online classes for digital marketing courses. For more details regarding the course schedule and workshops, contact us through a quote or call us right away at +91 8157998844 or +91 81569 98844
