Digital marketing constantly evolves and digital marketers have to stay updated with all the crucial trends that can tune the opportunities in the digital arena. To stay ahead in such a competitive landscape, you need to start with a really worth digital marketing course with a relevant syllabus that can naturally push you into leveraging your expertise in the longer run.
All you need to do is start afresh by analysing the digital marketing course syllabus and what are the other details of the course. We will help you with the probable topics covered in the course.
Why is a digital marketing course syllabus important?
How much one sees for a digital marketing course, that much means that the syllabus is important. If you ask what is significant for digital marketing in 2025, it’s not about what its course generally caters to, but about the syllabus itself that gradually implies the significance of the course.
After browsing through several syllabi, you may have an idea of aspects like SEO, SMM, SEM, PPC, email marketing, and content marketing. What about other aspects like affiliate marketing, graphic design, AI, WhatsApp marketing, eCommerce, and analytics? These are also some vital points of today’s digital marketing you can never lose in the path of choosing one good digital marketing course.
So, in this article, you can find what a syllabus with these topics can cover for your expertise, and carefully consider what you need within digital marketing.
Updated digital marketing course syllabus for 2025
Looks like it’s time to discuss our academy’s comprehensive digital marketing course and syllabus. Let’s take a look at it.
What You Need to Know About Our Course?
Our digital marketing course is designed to cover the digital marketing syllabus within 6 months. Our academy has customised the course for both classroom/online training(4 months) and on-job training(2 months). The 2-month job training can be completed at our parent company, Acodez IT Solutions which is also an internship. We have decided on the course duration and fees completely based on how they can develop their professional skills in a real-world environment.
The digital marketing head of Acodez and our in-house digital marketing experts handle different modules in this digital marketing course. Thus, our syllabus has been constantly updated so that people with expertise can teach aspiring marketers the actual role of digital marketing in every sphere as well as assist them to find opportunities as they progress.
Digital Marketing Course Syllabus 2025
Our syllabus covers popular and significant digital marketing topics in SEO, Performance Marketing, Social Media Optimization, Affiliate Marketing, and so on. Let’s detail them as follows:-
Major Modules
Module 1: Social Media Marketing
Social media is integral to digital marketing, where social media profiles have to be optimized for driving traffic and visibility. The brands aim to enhance their online presence and convey messages through their social media activities. In this module, you will learn social media optimization for Facebook, Linkedin, Instagram, X & Pinterest and explore the following:-
- Customer Persona
- Branding (LFC)
- Account Setup
- Content Calendar
- AI in Social Media
- Designing & Video Creation
- Case Studies & Reporting
- Social Media Tools
Module 2: SEO(Search Engine Optimization)
SEO is a crucial part of digital marketing as you know how much websites have made an impact on today’s marketing. Thus our academy would help you with:-
- Basics of SEO
- Keyword research and analysis
- On-Page Optimization
- Advanced SEO Strategies,
- AI in SEO,
- Off-Page Optimization
- Technical SEO & Auditing
- Reporting & Case Studies
- Local SEO
- E-commerce SEO
- Video SEO (Youtube)
- WordPress Setup
- Tools for SEO
Module 3: Performance Marketing
Performance marketing is an advertising part of digital marketing, where different types of ads can be channelled for different platforms. This module covers:-
- Google Ads and Meta Ads( from its setup, circulated type of ads, optimization and bidding).
- Other Social Media Ads for platforms like LinkedIn, X, Snapchat, Pinterest, Instagram, TikTok etc.
- Native Ads & Media Buying
- Tools for Performance Marketing
Module 4: Affiliate Marketing
Affiliate marketing is another method of marketing where middlemen known as “affiliates” influence their particular audience on digital platforms to click on their links and buy the products. Thus, affiliates are paid some portion of the sales as “commission”. To much surprise, you can follow and learn from scratch as follows:-
- Basics of Affiliate Marketing
- Amazon Affiliate Marketing
- Affiliate Paid Funnel setup
- AI in Affiliate Marketing
- Blogging & Adsense
- Traffic Generation
- Tools for Affiliate Marketing
Minor Modules
Module 5: Content Marketing
Content marketing is a way through which content is specially designed to market and connect with the general audience. It essentially emphasizes a content’s influence over the marketing. Simply, it’s about the merging of creative ideas with a product’s appeal in the market. This module is about:-
- Basics of Inbound Marketing
- Content Marketing
- Content Calendar
- Copy Writing
- Podcast Mastery
- AI Content Marketing
- Tools for Content Marketing
Module 6: Email Marketing
Email marketing is utilised when an email is served for purposes when connecting with subscribers, targeting them for an action, retargeting them for taking another action and the list goes on. To achieve certain targets in email marketing, it’s also essential to understand email marketing through the following concepts and practices:-
- Basics of Email Marketing
- AI in Email Marketing
- Email Automation setup
- Lead Magnet & List Building
- Email Marketing Platforms (Brevo, Mailchimp etc.)
Module 7: Ecommerce Mastery
Ecommerce platforms have become a very popular medium. This is mainly because of the rising interest in online shopping. This has also expanded digital marketing strategies way beyond what was expected. Here, the syllabus intends to cover:-
- POD (Print On Demand)
- Dropshipping Mastery
- Shopify Setup (Hybrid)
- Wocommerce Setup (Hybrid)
- Tools for E-commerce
Module 8: Automation
Automation is all about automating the marketing processes which reduces the complicated tasks. In this module, you will get to know and explore about the following topics:-
- Automation types
- Content Automation
- Chatbot Automation
- Tools for Automation (Pabbly)
Module 9: WhatsApp Marketing
WhatsApp marketing is now adopted by several businesses and startups to communicate with their customers. Without learning in detail about WhatsApp marketing, whatever efforts you take to connect yourself with your audience can be in vain.
- Whatsapp API Setup
- Whatsapp Automation
- Business Whatsapp
- Whatsapp Funnel
- Chatbot Setup (Manychat)
- Whatsapp Marketing Tools
Module 10: Google Analytics
Analytics are the reason why digital marketing has gained popularity in recent years. So missing out on this section can drive your efforts towards low results. This module of our course includes Google Analytics Setup & Basics, and Google Analytics event & Goal setup.
Additional Modules
Module 11: AI in Digital Marketing
We also provide an additional module which is specially devoted to understanding the role of AI in digital marketing. This module includes:-
- Use of Generative AI in Digital Marketing
- Prompt Engineering Basics
- Chatgpt & Bard Use Cases
- Use of AI in SEO
- Use of AI in Performace Marketing
- Use of AI in Social Media Marketing
Module 12: Graphic Designing
Graphic designing is an essential skill for a digital marketer. In the course of working in any digital marketing role, graphic designing can be of use at times. Looking forward to working with graphic designers? It is better to learn their language and work out the results in digital marketing activities.
In this course, you’ll be introduced to some of the basics of graphic designing, stretching to its principles, colour theory and typography. Along with that, you can expand your skills from scratch with platforms like Adobe Photoshop and Adobe Illustrator. These platforms can be useful, especially for a beginner in digital marketing, and learning them in detail can help you create content that resonates with a particular audience.
You can now unlock graphic designing with our 6-month digital marketing course in Kochi and Calicut!
Other Benefits of our Digital Marketing Course
We have let you explore our course syllabus and we have covered the subjects that particularly suit your interest in the marketing field. Some of the other advantages of our digital marketing course are
Internship
Our 2-month internship is not a mere space to earn a work-life experience. As an intern, you will be assigned on-job training client projects and get exposed to several live projects too. We also help you prepare yourself for interview sessions through our mock-up interviews, and assist you in getting placed.
Portfolio Creation & Final Project
You will learn how to arrange and present your work effectively. Also, you may have to complete and present a comprehensive brand package including its logo, business card, social media templates and simple website mockup.
Certifications
Upon completion of our course, you will be able to earn several digital marketing certifications including that of Google, Mircosoft, HP, HubSpot, Aviv Digital, STED Council and so on.
Conclusion
We have explained the updated digital marketing course for 2025 that our academy is providing. You can get a brief overview of our course through the updated syllabus as well as additional information on the course which can help you find the worth of the course.
Aviv Digital Academy is one of the leading Digital marketing course in Kochi. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. Our programs provide a comprehensive Guide to digital marketing, ensuring you master essential skills. For more details, Contact us at: +91 8156998844
FAQs
- What is the relevance of the digital marketing course syllabus?
A syllabus provides a clear-cut idea of the courses, i.e., that begins with covering the very basics of a topic to its advanced application. The syllabus becomes promising more only after the practical experience is provided after their classroom training is completed.
- What are the different job roles available after completing the digital marketing course?
There are several job roles after completion of the course which include Digital Marketing Manager, SEM Manager, SEO Specialist, & Social Media and Content Manager.
- How do academies start their syllabus of digital marketing courses?
The syllabus usually starts with SEO and SMO and is succeeded by subjects such as PPC, affiliate marketing, email marketing, content marketing, analytics, WhatsApp marketing, automation, eCommerce, AI and graphic designing.
- Is graphic designing included in the digital marketing course?
Yes, indeed graphic designing is a part of a digital marketing course today. It’s because graphic designing has gained the limelight in marketing activities and digital marketers in the coming ages should learn how visual content is crucial to their job roles.
- Which of the tools are covered in the digital marketing course syllabus?
For every digital marketing niche, such as SEO, PPC, SMO and many more, tools are very essential as the definition of digital marketing goes. Some of the tools covered in the syllabus are Semrush, Ahrefs, Google Search Console, Google Ads, Meta Ads, Mailchimp, Brevo, and Google Analytics.
