Digital revolution has redefined present and future of the marketing industry in recent years. The rise of new technologies has always presented a set of challenges and opportunities in the world. 

Digital marketing is expected to provide more than 9 lakh jobs in India in year 2024. Search engine optimization is the foundation of a successful digital presence. Utilizing SEO can have a bunch of benefits, from attracting leads to building brand authority.

Seo is the practice of increasing both the quality and quantity of website traffic and exposure to your brand through organic results. It has become a necessity in the competition rather than a luxury, as in the old days. 

Over the years, search engines have continuously updated their algorithm to provide users with relevant, high-quality search results. Initially, SEO involved stuffing content with keywords and acquiring backlinks by any means necessary. Now, it has become a skill set with advanced levels of technology. 

SEO Expert Essential Skills 

The continued evolution of search engine algorithms has transformed SEO strategies, demanding constant skill updation from professionals. Get to know about skills in demand as of the current trends in the industry. 

  • Understanding the technical aspects of how websites are built and how search engines crawl to index web content.  
  • Crafting high-quality content that addresses user intent. Make sure your content is relevant, engaging, and meets specific needs of your audience.  
  • Using analytics to understand audience behavior measures and SEO performance to make informed decisions.
  • Enhancing usability of websites to ensure that they are mobile friendly, fast loading, and easy to navigate.  
  • As search engines increasingly use AI to understand and rank content, SEO professionals need to grasp how these technologies impact search results. 

Factors Influencing SEO Salaries in Calicut

What factors influence the salaries of SEO professionals in Calicut?  To negotiate a better salary, you must have a clear understanding of current trends and other various factors like,

  • Bigger, established companies with larger marketing budgets offer competitive salaries than small businesses. 
  • As with any profession, expertise rules first. Years of experience, a successful track record, knowledge of advanced SEO technologies, etc, can promise you better salary packages.
  • The specific industry you are targeting can significantly impact salary. SEO in IT, healthcare, and e-commerce can provide better packages compared to other sectors.
  • Compared to metropolitan cities, Calicut offers a relatively lower cost of living. This allows employers to offer slightly lower salaries while maintaining an average package.

 Career Path of SEO Professionals

The career path of SEO professionals is futuristic and full of possibilities. You can explore different areas and combine skills to design your own unique career. Continues learning, staying updated with industry trends, and networking are essential for success in any career path.

Seo Specialist 

SEO Specialist is the career beginner option focusing on simpler tasks like keyword research, on-page optimization, and technical SEO audits. They work to maximize traffic to websites, thus building a strong foundation in fundamentals.

SEO Analyst

With a more analytic approach, you’ll learn more about data analysis, competitor research, and sharing ideas to guide SEO strategies. They may also manage, implement, and oversee SEO analytical systems and databases to create reports, including performance metrics summaries. 

SEO Manager

You can manage the entire SEO strategy of a company or agency, overseeing small teams, developing new strategies, and managing results. You have to develop soft skills and language proficiency to excel in managerial roles. Adapting your strategies for different languages and target audiences globally can help you attain more opportunities. 

Salary Trends and Statistics of SEO Professionals

The Indian digital marketing industry is growing, as well as the demand for skilled professionals. According to the job portal Indeed, SEO professionals in India earn an average salary of 442,235 per year. This is a broad range, and salaries can vary significantly depending on experience, location, industry, and company size. 

Metropolitan cities like Mumbai, Delhi, and Bangalore offer higher average salaries compared to smaller towns. However, living costs of these cities also tend to be higher than average expense in smaller towns. 

Relevant certifications like Google Analytics Individual qualification and HubSpot SEO certification can help you better pay packages. A degree in marketing or a related field can enhance your profile and earning potential.

The following list shows annual payments for specific roles in the SEO profession.

SEO Manager: ₹550,000 – ₹900,000 per year

SEO Specialist: ₹350,000 – ₹600,000 per year

SEO Analyst: ₹400,000 – ₹700,000 per year

Content Marketing Specialist (SEO focus): ₹380,000 – ₹650,000 per year

Technical SEO Specialist: ₹450,000 – ₹800,000 per year

Source – Indeed India Salary Calculator

It’s crucial to conduct thorough research specific to your experience, location, and desired career path to get an accurate picture of what you can expect. You can position yourself in better jobs by staying informed about industry trends, updating skillsets, and negotiating effectively. 

Enhancing Your Value as an SEO Professional

Here are strategies that can help you to stand out in the competitive job market

  • Focus on a specialty, whether it is technical SEO, local SEO, or content optimization. Specializing can make you a demanding expert in that area. 
  • To offer targeted expertise, consider focusing on a specific industry, such as healthcare, e-commerce, or hospitality.
  • Staying updated with the latest updates in the industry, including HTML, CSS, Javascript, and CMS platforms like WordPress.
  • Be versatile in data analytical tools ( Google Analytics, SEMrush, Ahrefs) to interpret data and make informed decisions. 
  • Understand the latest updates in artificial intelligence, machine language, and their applications in search engine algorithms. 
  • Build a strong online presence with a professional website and active social media profiles. 

Future of SEO Careers in Calicut

Calicut has a promising future in digital marketing as businesses increasingly recognize the importance of online visibility and marketing. Let us get to know about trends and opportunities that shape future of the industry in Calicut. 

Local SEO

The importance of local SEO strategies is expected to grow in the coming years. Entrepreneurs believe in the capability of Internet marketing to create foot traffic from website traffic. Online promotion can be a cost-effective marketing strategy compared to traditional advertising methods.

SEO Consultants 

SEO consultants play a crucial role these days in providing expert advice and guidance. They offer overall management, conduct audits, and offer ongoing support to ensure long-term success. Showcasing your experience on social media and websites can help you to leverage your skills on various platforms.

E-Commerce SEO

The COVID-19 pandemic has brought significant changes in our consumer culture. Ongoing growth of e-commerce has accelerated skill demand for SEO professionals in Calicut. The specialization in enhancing product pages, purchase-related content, and optimization for general and long tail keywords can help you to become an e-commerce specialist. 

Data-Driven strategies 

Learn to analyze and interpret data from tools like Google Search Console. Track website performance, identify local search trends, and demonstrate good ROI for your SEO efforts.  

SEO Training and Education

The digital marketing training industry grows with the existing skill shortage in the industry. The arrival of new courses, workshops, and certifications can cause demand for trainers with experience in academic and professional search engine optimization.


The future of SEO careers can be understood by combining traditional SEO and adapting new technologies to consumer behaviours. Focusing on evolving trends and utilizing new opportunities can be key to success for anyone looking to enter and advance in the SEO field. 

While experience plays an important role, continuous learning and upskilling are crucial for long-term success. Don’t underestimate the power of showcasing your achievements and impact in a portfolio. Although salary is important, don’t underestimate factors like company culture, growth opportunities, and work-life balance.  

Salary offers a starting point; your true value lies in your expertise, ability to adapt, and ability to steer your career forward.  

Aviv Digital is one of the leading Digital marketing course in calicut. We offer a wide variety of globally recognized certification programs that include SEO, SEM, SMM, Email Marketing and Inbound Marketing courses. For more details, Contact us at: +91 8156998844