Table of Contents
- 1 Sitelink Extensions
- 2 Callout Extensions
- 3 Structured Snippet Extensions
- 4 Call Extensions
- 5 Message Extensions
- 6 Location Extensions
- 7 Affiliate Location Extensions
- 8 Price Extensions
- 9 App Extensions
- 10 Promotion Extension
In the search engines, all the users want to provide more and more links. This is facilitated with the help of site link extensions. These appear at the top and bottom of the search results. These turn out to be quite useful as it can redirect you to the specific pages on your site and also provide some useful information about your business so that the users can take direct actions. It also helps the users to navigate to the page of their interest quickly.
Sitelinks differ in various ways based on the device, position, and other factors. On the computers, it may show up to 2 to 6 links on one line or two different lines. On the tablet or mobile devices, it may show up to 8 links that appear side by side on a single line in the form of a carousel. You can quite easily swipe left or right to browse through the site links.
There are certain benefits of the site link extensions. Some of them are mentioned below:
The businesses need to provide sales and offers on a regular basis. The text and URLs can be quite easily updated to provide information about the latest offers without the need to make any new text ads or edit them including site links.
Get Detailed Clicks Data
You can quite easily get the information about the clicks that is shown in your ad when the sitelinks appear. It can help you to break down different statistics by the campaign, ad group, or ad. It also helps provide the information about the number of clicks appearing on the individual site link or that on another part of the ad.
You can quite easily choose the option to edit the sitelink extension without losing any data.
Sitelink extensions can help you to create mobile-optimized sitelinks on mobile devices.
Schedule Start and End Dates
Here you can quite easily choose the option to specify the dates, days of the week, and times of day in the sitelinks.
One of the best parts of the site links is that you can add it for free and you are only charged for the clicks for the people viewing your ad. It also provides you the option to provide more options and opportunities for your users. Hence it doesn’t matter which links are clicked on your ad.
Callout extensions can be used to provide your users with offers, free shipping, and 24-hour customer service. It can also be used to provide detailed information about your business, products, and services thereby providing better user experience. It is quite responsive and can appear equally on both mobile devices and computers.
On computers, these are separated by dots and listed on a single line and that on tablet devices are wrapped in paragraph form. There are certain benefits that the callout extensions provide:
- It helps you to promote some unique aspects of your business in only a few words thereby enabling the users to highlight and summarize the business offering.
- The callouts are quite flexible and can be easily customized. It can be added at the account level, campaign level, or ad-group levels and can allow the users to include both the generic and detailed information in the ads. Here also the dates, days of the week, or times of the day.
It is necessary that you choose the right format for callout extensions that highlight the individual aspects of your business in quite a few words.
Structured Snippet Extensions
Structured snippet extensions help you to highlight certain aspects of your products and services. Here AdWords decides algorithmically to provide the best header or combination of headers. It can be used to add as many headers as possible relevant to your business.
Here are some of the benefits of the structured snippet extensions:
- Structured snippets provide the visitors a preview of your products and services and inform them about the same before the users click on your ad.
- This information can quite easily help you to improve your return on investment as the additional information can help increase the ad relevance and clickthrough rates. It helps you to improve your returns on investment as it helps you to attract clicks from visitors that are interested in what you have to offer.
- It can also be added to different locations and add valuable information quite easily and schedule where it should appear. You can make use of certain predefined headers from the list and add specific, supporting details as values.
Some important available headers are:
- Degree programs
- Featured hotels
- Insurance coverage
- Service catalog
It is necessary that your headers and values match as the mismatch may result in its disapproval. In order to make sure that the Structured snippet extension is successful, you need to provide enough information about your organization and make sure that it is optimized for the mobile as well by creating shorter snippets.
You also need to pick the right format that highlights a single unique aspect of your business. It can also help you to provide a complete group of products or services. You need to add more than one header-value set to increase your options and also the likelihood of relevant extension with your ad.
Call extensions can quite easily choose the option to add phone numbers to your ads. This can result in an increase in click-through rates. The people can choose to tap or click on the button to call your business directly. It helps more and more customers to engage with your ads and provide better chances to get and track your conversions.
Here you can also choose to set the business hours when it can take calls. Clicks count the same as that of headline clicks. AdWords can set up automated call extensions that help to get people to call you. It can also be used to create call-only campaigns. it also helps provide easy conversion tracking by turning on call reporting in your account. It can also help you to give detailed conversion information.
These call extensions can be added to your account, campaign, or ad group. It can also help you to run any Search campaign, ad, or ad group. There are certain restrictions that apply to your Display Network with the call extensions that can be accessed at different levels of account, campaign, or ad group.
These call extensions can be added to your ad group that shows instead of your campaign or account-level call extensions. These campaign-level extensions can override account-level extensions. Display Network call extensions show only on high-end mobile phones and are not compatible with the call reporting option with Google forwarding numbers.
Message extensions can be used to display your ad, and by clicking on the icon the users can directly contact by sending a text message. With only a single tap on the ad, the people can choose to contact to book an appointment, get a quote, ask for information, or request a service as they deem fit. It can also help businesses to grow by providing people with numerous options to reach them.
AdWords can also help set up automated message extensions after setting up call extension using mobile phone numbers. These are displayed only on the phones and it is necessary that the business has a phone number that can receive, process, and send text messages. You can also choose the option of a pre-populated message. It can be added to the account, campaign, ad group, or ad level.
These campaign-level extensions override account-level extensions and are not available on the Display Network. It can help you to grow your business and provides you the benefit of share extension across ad groups or campaigns. It can also be applied to the ad group or the entire campaign. It also provides an added benefit of detailed reporting where you can get information about the performance of your ads.
In business, the location extensions turn out to be quite helpful as it can help the people find out your locations. This helps guide the users to guide their business with the help of the maps to their location and the distance to your business. People can also help them to click or tap on their extension to get details about your location.
It can also include the city, street address, clickable “Call” button, direction, photos, rating, and other such information. It works equally well on mobile devices and on computers and is displayed on Search Network, Display Network, and Google Maps. If your business rating is above 3.5 stars, these are displayed in the ads. These location extensions can also help include the phone number, call button to facilitate the communication between users and the business.
One of the best parts about the same is that the location extensions can run on Display Network campaigns as well and can help display interest in your local area. It also influences offline sales by driving foot traffic to stores. You can also choose to advertise on Google search partner sites. It may also be displayed on YouTube TrueView in-stream and bumper ads when the people are near to the businesses in which the users have demonstrated an interest in.
Affiliate Location Extensions
In order to reach a large number of users and help them what and where to buy the products. It can also help you to find the nearby stores after you search for a term and based on the same the ads are displayed. It can help the users to get directions to the store.
Price extensions help you to showcase the business offerings in detail and can help you to find what they want more quickly with the help of their ad. Each price extension listing has its own link where the people can tap from their extension on what they want on their website. You can also set up your price extension and helps the people to get an idea of what people will be searching for. Some specific ads’ keywords can help match the level of specificity in the extension you create.
App extensions can help you to link your mobile and tablet app from your text ads. People can click either on ad headline and click to go to your site and link to your app. It can also provide you with access to your website and your app with the help of a single ad. It can also add app extensions to accounts, campaigns, and ad groups which enhances its flexibility.
Here you can also get an idea of the performance of your app with the help of detailed reporting and notice how many clicks you have received on your ad. It also features smart detection of the app store and device. The iOS devices are displayed with the Apple App Store link and the Android devices are shown with Google Play Store links. Here only one app extension can be displayed per text ad. These can be added at the account, campaign, ad group, or ad level.
Promotion extension can be used to add value to your search network text ads and can help you to highlight the special sales and promotion for the best deals of your business. It can help you to stand out from the rest of your competition and enhance your sales. These help you to display your ad in an eye-catching and easy to read format.
Here you can also display 2 lines of text that also contain the detail of your promotion. These stand out from the main ad text and hence can be easily spotted. After clicking on the same, the users are redirected to the webpage offering the sales. Here you can also include the coupons or discount codes. These cost the same as that of the normal page view and clicks. It offers a number of benefits like:
- Updating easily with the help of pre-populated occasions.
- It can also be edited without losing any data and without resetting the performance statistics.
- Here you can quite easily specify the dates, day, and time for the promotion.
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