In digital marketing, the term inbound marketing has been profound and primarily focuses on changing the way digital businesses work through huge shifts that make huge profits. Inbound marketing has been the part and parcel of the marketing strategies of every firm, regardless of its size. Digital marketing courses in Kerala have also been specialized in giving a significant role to the inbound marketing courses paving the way to include inbound marketing content that engages the customers and improves conversion rates. Inbound marketing is triggered using various techniques, where the core strategies are: 

  • SEO and organic traffic tracking
  • Blog topics to seek the attention of target customers
  • Making ideal CTA ie. Call To Action and landing pages
  • Email campaigns and newsletters 
  • Social media shares to invoke engagement

What is Inbound marketing?

What is Inbound marketing?

Inbound marketing is a versatile approach to creating value-specific content that adheres to the needs of your target customers and fosters relationships with them. Your customers are interested in your products or services because your business provides the best solutions to their problems promptly. Inbound marketing strategies can generate 54% more conversions when compared with the conventional paid marketing techniques.

This is what inbound marketing is all about-it means finding the best solutions at the right time, to the audience based on what they search for. Inbound marketing can come in various types of content along various platforms specially designed to collaborate with potential customers at various stages of their buying or purchasing cycle.

Types of inbound marketing content

About 94% of the links users click are not paid, they are organic! This reveals the power of inbound marketing content in the digital space. There are various types of inbound marketing content but even in these types, the compelling content comes in various styles, sizes, and shapes. Inbound marketing mainly comes with the following content types.

  • Videos
  • Infographics 
  • Blog posts 
  • e-books 
  • Slideshare
  • Social media 
  • News articles 
  • Webinars 

To be precise, inbound marketing is all about serving the needs of your audience.

How does inbound marketing work

How does inbound marketing work

Inbound marketing entirely depends on what the customers need and what they exactly look for at the present moment. It is not about executing your brand in front of the customers alone, but it is also about getting ready with solutions at the time they look for them. Successful inbound marketing occurs when you generate a specific quality content that can satisfy the requirements of your intended audience thereby allowing them to engage with your services.

It is Ideal with Outbound

It is essential to keep in mind that marketing is not effective when it is only used as a marketing tactic. When you build excellent content and promote the content through outbound marketing, this works well. If businesses come up with relevant and engaging content across every platform, the audience can find your content through searches; also you can promote the content whenever you wish to. 

It Provides the Audience with what they Need

Inbound marketing can inspire customer relationships and lead to purchases to make it long term collaborations. For example, if you create an ebook that your website visitors would like to check, they would probably fill up their personal information to access the book,  and turn out to be your leads. Nevertheless, you can integrate inbound marketing strategies with automation to get your customers and transport them along the purchase pipeline.

What does inbound marketing do?

Inbound marketing is the source of brand awareness and improves the engagement of the audience.  Inbound marketing content provides genuine interest in your brand wherein people will love to become your customers. It lets people know and understand your products and services and gives them beneficial answers to their questions or concerns.

It is Not Just Sales

Inbound marketing is not only about sales. Instead, it can transform the audience positively, build your company’s reputation and give a clear mindset about your brand to them. This can also be an ideal way to direct the audience towards the sales process and get them to engage with your products or services better.

It is About Accepting people

Inbound marketing content has the capability to help people with finding solutions to their problems driving repeat traffic to the website and instilling promotion for your business. If you do your inbound marketing right and also reap a growing number of qualified leads to collaborate with personalized content, this can result in huge sales conversion and long-lasting customer relationships.

Who uses Inbound Marketing? 

Who uses Inbound Marketing? 

Inbound marketing is meant for anyone, say SMBs, Enterprises, marketers, professionals, or anyone, who wishes to build in-depth and engage relationships with their prospects and customers. If you are well aware of the common questions that your prospects or target audience usually ask, then inbound marketing content can be the ideal way to answer these questions. 

Before you develop an inbound marketing strategy, you must recognize that it requires you to build up-to-date and informative content consistently. You should be able to devote your time and resources to nurture your inbound marketing content so that it can be the best fit to impress your audience.

About 88% of businesses widely use various analytics tools to facilitate inbound marketing. Inbound marketing can generate leads and thereby huge ROI,  especially beneficial to small businesses. With the least effort, SMBs can make a huge impact and answer the questions to solve people’s problems.

Why Inbound Marketing?

The people, regardless of being customers and prospects, are having a lot of questions. They wonder how they can get the right products or services, and buy new things. They look out for the answers and your inbound marketing content can be the resource with the exact solutions for what they require.

Whether it is a small business or a large enterprise, you can be the thought leader in your segment using inbound marketing. Inbound marketing helps you to build the perception of the target customers every day and in every click. It is a natural human-centric way to figure out and learn about your business if you perfectly complement the outbound marketing strategy along with the inbound marketing strategies. Additionally, the integration with Marketing automation can also prove to make wonders in your inbound marketing technique.

How learning Inbound marketing can help you?

Inbound marketing provides you with everything required to be implemented for the development of a successful marketing strategy. This specialization course can let you learn everything about the concept of inbound marketing with techniques that range from content creation and social promotion, to lead nurturing and conversions. You can get detailed training on how to utilize social media, conversion optimization, sales, marketing, blogging, and content strategy, to be combined together to form an advanced inbound marketing strategy.

  • Multivariate testing and A/B testing to attract potential customers
  • Landing page design, concerns and investment on the landing page
  • Conversion optimization to engage the website visitors
  • Conversion of prospects to leads with emails
  • Conversation optimization with online persuasion and user flow
  • Lifecycle emails and lead nurturing through Drip Email Marketing

The concept of inbound marketing revolves around attracting the target audience by directly reaching them out and winning their interest. You require a careful plan and content creation designed to address the concerns of target customers. You require careful focus on the qualified prospects to win their attention and foster trust or business credibility. Inbound marketing doesn’t require fighting and grabbing the attention of potential customers, whereas outbound marketing requires this.

Inbound marketing is entirely different from the traditional marketing methods used to directly sell the products or services to the customers. Inbound marketing is based on the concept of list creation with the right content set and sharing them with the specific set of the audience. This can attract their interests and attention, to build long-lasting relationships. You can pull your target customers with a magnet that attracts them through SEO, content marketing, and various social media strategies.

Why is Inbound Marketing highly in demand compared to other marketing strategies?

An inbound marketing strategy might sound like a tedious job. However,  if executed with the right strategies, it can bring you huge success rates. It is important to have a proper plan before you kick off with inbound marketing since you will directly deal with people who might be your customers in the future. While trying to attract your target customers, you need to work on areas like Search Engine Optimisation (SEO), Search Engine Marketing (SEM), and Social Media Marketing (SMM), to reach your customers along various channels your customers engage with. As the next step, you can attract your customers through e-books demonstrations, documents, or any freebies.

You can also optimize your landing page and get hold of the contact details of your customers which can be used later if they do not convert during this stage. The next step is to answer all the queries customers raise related to the purchase for you to get the sales done. You can use testimonials, webinars, or any other platforms to remove the blockage the prospects might have, for them to feel confident with the decision to purchase. With the least effort, your inbound marketing plan laid out properly can gather more strategic responses.

Why Learn Inbound Marketing with Avivdigital?

Why Learn Inbound Marketing with Avivdigital?

Learning inbound marketing from AvivDigital can serve you with numerous benefits of learning from a reputed Digital marketing institute in Kerala. Avivdigital focuses on providing completely practical-oriented inbound marketing sessions led by industry-relevant experienced trainers. You can learn and understand the various concepts related to the inbound marketing processes and get well-versed with hands-on projects and live assignments. 

  • Practical exposure on live projects
  • Research-oriented internship
  • Various international certified courses
  • Trainer’s support on the discussion platforms 
  • Free marketing tools
  • Assignments and hands-on projects 
  • 100% Placement support
  • Industry expert trainer-led classes
  • Lifetime access to presentations and videos