Digital Marketing Course After 12th To Opt For?

An industry booming not just in India but worldwide, Digital Marketing is one of the most fascinating and versatile fields. Since almost all businesses use digital marketing for their marketing activities, the demand for digital marketers and digital marketing strategies is growing at a rapid rate, and this is creating lots of job opportunities. The digital marketing industry has created a majority of jobs in recent years, according to surveys conducted by several forums. A variety of media reports indicate that there were over 4 lakh job openings in the digital marketing industry in 2019.

A major surprise in 2021  was the sheer number of job openings in this field despite the pandemic. With the advent of Digitalisation and display advertising in India, this number will likely grow rapidly. Reports indicate that India is expected to have over 1.5 million jobs in digital marketing and related sectors by the end of 2025. With the advent of digitalisation and display advertising in India post-pandemic, the number of digital marketing job opportunities continues to grow rapidly

One reason for professionals to learn the course for entry into the industry is the career opportunities available in the industry. Due to several obvious reasons, Digital Marketing is currently at its peak, and that is unlikely to change.

Digital Marketing: An Overview

Marketing products and services using online platforms such as search engines, social media, websites, and emails is known as Digital Marketing.

Search Engine Optimisation, Social Media Marketing, Content Marketing, Email Marketing, Pay-Per-Click, Mobile Marketing, Online Marketing, Digital Advertising, and Analytics are all elements of Digital Marketing Skills.

Popular digital marketing courses include the MBA Digital Marketing, the BBA Digital Marketing, and the Diploma in Digital Marketing.

Digital marketing colleges require applicants to pass class 12 exams with a minimum grade point average and possess a basic understanding of technology.

You can check your eligibility for digital marketing courses here. There are top digital marketing colleges in Ahmedabad, Bangalore, Delhi, Ghaziabad, IIT Delhi, Jain University, Calicut, Kochi and so on.

If you want to start with a basic digital marketing services career, you can check out the  Digital Marketing Certification Programs offered by IIMs and IIT Delhi, ranging from 2 days to 6 months.

There are also courses like the Advanced Diploma in Digital Marketing from Aviv Digital, which enables you to become industry-ready with an expert curriculum. 

You can find a wide range of digital marketing tools and courses on platforms like Udemy, Coursera and edX. Udemy alone offers 1000+ free and paid courses on digital marketing and also provides 70% – 95% discounts during major sales and festival offers.

However, live training will always give you an upper hand, regardless of the type of digital marketing course you are pursuing. The Indian digital marketing market itself is projected to reach USD 6.71 billion in 2025 and grow at a massive CAGR of 30.20% to hit USD 93.94 billion by 2035, highlighting the industry’s explosive demand and opportunity.

Entry-level digital marketers earn around INR 2.5 – 4.5 LPA, while experienced professionals with 5+ years of experience can earn INR 12 – 30 LPA or more. Salaries vary depending on the role, specialised skills, city and company.

Students looking for digital marketing courses that also emphasise SEO courses look for courses that focus on SEO, since it is one of the most desired skills recruiters look for in a digital marketer. 

Digital Marketing Courses: What You Need to Know

Digital marketing, unlike traditional marketing campaigns, involves using digital devices and technology to promote products or services.

According to a layman’s definition, digital marketing can be done using any device or method available online, such as a mobile phone, laptop, or the Internet. 

You can learn digital marketing through online or offline courses. Online courses are flexible and affordable, while offline courses offer mentorship from expert tutors, hands-on training and placement support. The most important aspect a student should consider while taking a digital marketing course is whether the course has a structured and industry-relevant syllabus. SEO is the most desired skill in digital marketing, and recruiters often look for this while hiring, so select courses that develop your skills in SEO.

If you prefer offline courses, there are several institutes offering digital marketing courses. Choosing the best digital marketing institute is a crucial decision that requires careful consideration.

Why Aviv Digital is the Best Choice?

Aviv Digital is a leading digital marketing institute in Kerala and is considered the best institute for comprehensive training in digital marketing. Having centres in multiple Indian cities and taught across 80 different countries, with more than 20k+ successful students, Aviv Digital provides internationally accredited certifications. With more than 70 hiring partners, we offer strong placement support and a record of students placed at top digital agencies at attractive salary packages. The highest package a student from Aviv Digital received is 20 LPA. Through leader talks, we have inspired our students and successfully guided them to become our country’s leading entrepreneurs.

Features that make Aviv Digital the No.1 choice in digital marketing : 

Training led by industry experts 

Learning from experts helps students to understand real-world situations easily.

100% job support

Provides complete placement assistance, which includes preparing for interviews and submitting applications.

Govt. of India approved certificates

This is a huge advantage while seeking jobs.

Hands-on training

Opportunity to work on live projects under the guidance of expert mentors.

Personalized Learning

Each student gets individual attention and can learn at their own pace using methods they are comfortable with.

Flexible Study Options

Learning options that are structured to fit your ability and convenience.

Courses Offered by Aviv Digital

• Ai Integrated Advance diploma in Digital Marketing with Graphic Design
• Ai Integrated Diploma in Digital Marketing
• Digital Marketing course for Entrepreneurs
• Individual Certification course in SEO, Social Media & Performance Marketing

• A few of the best digital marketing courses include Google digital marketing courses, BBA digital marketing courses, MBA digital marketing courses, Advanced digital marketing diploma, digital marketing diploma and digital marketing for entrepreneurs from Aviv Digital, as well as Udemy courses, which can familiarise you with the basic knowledge of Facebook advertising, video advertising, and other aspects of an online presence. 
• Fees for Digital Marketing Courses vary based on the course level. Free Digital Marketing Courses with Certification exams from Google, like Digital Garage, are available. A Digital Marketing course from an IIM or other top institute can cost anywhere from INR 10,0000 to INR 2,00,000 lakhs.
• Content Marketing, Search Engine Optimisation, Automations, Analytics, Social Media Marketing, Email Marketing, and Pay-per-Click are the main topics covered as part of a Digital Marketing Course syllabus. The Best Digital Marketing Certifications include these topics as part of their curriculum, which can help you secure a career in digital marketing. You can check out our course curriculum here 
• Students who graduate from any of the digital marketing courses can work as digital marketers, SEO managers, social media managers, content creators, and digital analysts. 

Eligibility for Digital Marketing Courses

In light of the fact that digital marketing courses are available at such a variety of levels and for varying durations, the eligibility criteria for courses after 12th grade will be different.

Find out the various digital marketing disciplines available now and their eligibility criteria in the list below.

Digital Marketing Certificates and Courses

There are no eligibility criteria to learn digital marketing. If you have the passion to learn and evolve, you can enrol in any digital marketing certificate program. 

Digital Marketing Online Courses

Students with a high school diploma or a high school diploma can take any digital marketing course online. They should be familiar with the basics of the internet and social media to work in the digital marketing channels.

Digital Marketing Diploma

For diploma-level digital marketing courses, students need at least 50% marks in class 12 from any stream, or a PG Diploma in digital marketing requires 50% marks in a relevant discipline

Bachelor’s degree in Digital Marketing

Students with a minimum of 50% in their 10+2 from a recognised board can study digital marketing at the bachelor’s level. 

Master’s degree in Digital Marketing

Candidates with a grade point average of 50% in any bachelor’s degree (preferably arts, marketing, or commerce) can be considered for admission to a master’s degree in digital marketing

The cost of digital marketing courses

The basics of a digital marketing concept can be learned online from Google, Udemy, or similar websites for someone just starting high school.

They can later pursue a diploma from top-ranked institutions like Aviv Digital or a degree in digital marketing from a reputed college like IIM, and a digital marketing certification to gain a competitive edge.

Both undergraduate and graduate degrees in Digital Marketing are available under the management stream. You can study BBA with a specialisation in digital marketing at the undergraduate level, or an MBA with a specialisation in digital marketing at the graduate level.

Alternatively, if you are a working professional and want to penetrate the Digital Marketing field, you can join various short-term certification courses offered by private entities such as AvivDigital, UpGrad, DigitalVidya, Udemy, etc.

You need to know the digital marketing course fees before you dive into the list of the best digital marketing courses. Considering that the average Indian spends over an hour online every day, there is no shortage of digital marketing courses.

The course fees vary from INR 1000 to INR 4,00,000. It is therefore advisable to find out first which platform or which institute will provide the digital marketing course under your desired course fee.

How to be a digital marketing specialist: Paths to follow

• Understand the basics of digital marketing before enrolling in any paid or free digital marketing courses. Among the core subjects of digital marketing are SEO, Content Marketing, Website Marketing, Social Media Marketing, Email Marketing, Mobile Marketing, and Affiliate Marketing.
• Once you have learned the basics of digital marketing courses, you need to create your own website. You can optimise your website to reach a wider audience by using Google Analytics and SEO.
• By becoming an SEO expert, you will be able to improve your ranking and reach a larger audience, leading to increased traffic and revenue.
• You can earn more income from your website by using Google Ads. Your site will start receiving paid clicks as a result. Get certified as a Google Ads expert by taking an online course on Google Ads.
• Digital marketing experts need to be familiar with Twitter, Instagram, Pinterest, and LinkedIn to be effective. There is a lot of discussion about Facebook marketing in any digital marketing course syllabus since it is integral to social media marketing. 
• By finding freelance jobs in digital marketing, you will learn about the job profile, get job experience with a digital marketing company, and eventually gain a comprehensive understanding of digital marketing courses.

Best Digital Marketing Certification Courses

It can be very difficult to choose between the numerous certification courses available online since they claim different advantages and benefits.

Hence, you can look through the following list of certification courses to find the best digital marketing certification courses. 

• Digital Marketing Courses by Google
• Advanced Digital Marketing- IIM Bangalore
• MDP Digital Marketing- IIM Indore
• Executive Programme in Digital and Social Media Marketing Strategy- IIM Calcutta
• Executive Certified Program in Digital Marketing- IIM Kashipur
• Digital and Social Media Marketing Strategy by ISB Hyderabad
• Advanced Digital Marketing Courses by Henry Harvin
• PG Certification in Digital Marketing Courses and Communication
• Digital Marketing Specialist Programme
• PG Certification in Digital Marketing Courses and Communication

Digital Marketing Diploma Courses

Digital marketing students who take a Diploma in Digital Marketing courses get a better understanding than those who take certification courses.

The diploma in digital marketing courses covers more topics than certification courses do when it comes to digital marketing. Check out some of the best diploma courses in digital marketing here.

• Diploma in Digital Marketing Courses
• PG Diploma in Digital Marketing
• Professional Diploma in Digital Marketing 

Digital Marketing Bachelor’s Degree

Business promotion and creativity are integrated with digital media and marketing in a Bachelor of Digital Marketing program.

Students learn how to create, process, and direct digital marketing plans and content through various digital platforms through bachelor’s degree programs. 

Digital Marketing Master’s Degree

Several universities in India offer Master’s in Digital Marketing, as well as numerous online platforms. These are the courses available in a Master’s in Digital Marketing in India. 

• MA in Digital and Creative Marketing
• MBA in Digital Marketing
• Online Mini-MBA in Digital Marketing

Digital Marketing: Scope and Opportunities

Digital marketing roles in India witnessed an 18% year-over-year growth in 2025, with job vacancies projected to increase by another 25% by the end of the year, according to a Spot study. This surge reflects how rapidly the industry is expanding and why specialised roles across the field continue to offer strong career and salary growth.

Below are a few of the most popular Digital Marketing jobs: 

• The job of a market research analyst is to understand the economic conditions of a market and to assess the possibility of selling a product or service to potential customers. Analysts gather information about consumer demographics, preferences, needs, and customer engagement & help companies make better-informed decisions about the sale of their products & services. Market Research Analysts make around INR 4.5 – 8 lakhs per year as of 2025.
• As a content marketer, you are responsible for creating original and engaging content and promoting it organically across digital platforms. It is also the content marketer’s responsibility to make sure that the online content is optimised for search engines. Entry-level content marketers typically earn around 2.5 – 4.5 LPA upon starting. With 2+ years of experience and strong content strategy skills, content marketers/managers earn 6 – 10 LPA. 
• A digital marketing consultant is responsible for overseeing SEO projects, designing websites, promoting social media campaigns, and assessing advertising campaigns. An entry-level digital marketing consultant gets INR 3 – 4.5 LPA, while experienced professionals earn INR 10 – 18 LPA, depending on their expertise. 
• Conversion rate optimisers manage the key conversion points in marketing, optimise landing pages to increase conversion rates, and maximise lead-to-customer conversions.
• A search engine optimisation manager is in charge of developing and implementing appropriate strategies and social media advertising, including pay-per-click marketing and social media activities. Entry-level SEO roles, such as junior analyst and SEO executive, start at Rs 2.5 – 4.5 lakhs per annum. Mid-level roles like SEO specialist and strategist earn Rs 4.5 – 8.5 LPA. Senior roles, including SEO manager, SEO head, command a higher range of Rs 12 – 25 lakhs and above.
• Management of social media campaigns: A social media manager is responsible for increasing the brand’s presence on social networks, interacting with customers, posting relevant blog comments, and engaging in online conversations. Social media manager fresher roles start at INR 3 – 5 LPA and experienced roles earn INR 6 – 10 LPA, depending on experience, company, city and scope of work.
• Become a PPC Search Manager if you enjoy internet marketing and are creative. PPC managers need to quickly adapt to new business types and apply their knowledge to marketing initiatives that can ultimately assist their clients in conversion optimisation. Fresher roles such as PPC executive or junior analyst earn Rs 2.5 – 4.5 lakhs per year. For an experienced PPC manager, the salary ranges between Rs 6 – 12 lakhs LPA or even above, depending on their expertise and company size.
• An SEO executive analyses the SEO competitors of its clients on-site and off-site of the website and social platforms. In-depth keyword research is conducted in tandem with advanced search engine optimisation. They also make optimal use of Search Engine Marketing (SEM) and pay close attention to content optimisation or any significant changes to Google’s algorithms. An SEO executive can earn up to Rs 5 lakh a year depending on their experience, expertise and the company’s location and size.
• An email marketer’s main responsibilities include identifying the target audience and growing their database for the demand tools. For roles like email marketing executive or analyst, the base salary ranges up to Rs 5 lakhs per year, while professionals with 2-5 years of experience in job roles like email marketing specialist can earn up to Rs 10 lakhs per annum. For higher experience roles like senior/managerial roles, salaries range from INR 12-18 LPA, depending on skill level and company.

Across all these roles, the average salary for a digital marketing fresher in India currently ranges between ₹1.8 to ₹5.4 lakhs per annum, depending on the city and skill set, highlighting how entry-level earnings vary widely across regions and specialisations.

Conclusion

Choosing a digital marketing course after 12th is one of the most rewarding decisions if a student wants a high-paying, high-demand job that blends creativity and technology. As businesses are getting digitised across the globe, the demand for digital marketing and digital marketers continues to grow every year. Each digital marketing field, from SEO and content writing to social media, email marketing, PPC, and analytics, offers a clear career path beginning with entry-level executive or analyst roles, gradually moves into mid-level specialist or strategist roles and finally leads to high-profile senior positions like managers, department heads or digital marketing directors.

Whether the program is a short-term course, diploma, bachelor’s or even a master’s degree, the most important step is to select a program that offers hands-on training focusing on industry-relevant practices. With the right guidance and practical training, you can build a successful career in the fast-growing digital marketing industry, even right after 12th. If you are passionate about marketing, creativity and technology, this is the perfect area where you can grow and transform your career.

Frequently Asked Questions

Aviv Digital is one of the leading digital marketing training institutes in Kochi, Kerala. Our globally recognised certification programs include advanced SEO training, SEM, SMM, Email Marketing, and Inbound Marketing courses. We also provide detailed online classes for digital marketing courses. For more details regarding the course schedule and workshops,  contact us through a quote or call us right away at +91 8157998844 or +91 81569 9884