Reasons You Need to Focus on Long Tail Keywords for SEO

Search Engine Optimization has proved itself to be crucial for the world for a few decades. However, it is seen that the SEO trends are slowly changing with the evolution of technology. In the past, the Google algorithms of SEO were all about small phrases or short keywords. At present, Google has started to alter this and rank pages based on the phrase’s users use while searching the web: The long tail keywords.

It means that Google is trying to provide the best search results through ranking pages in relevance with the long tail keyword search. People may question the significance of search engine optimization and long tail keywords in the future. However, Google has not slowed down ever since. Even though long tail keywords and short tail keywords differ in a way, both have high scope in future.

What are Long Tail Keywords?

Long tail keyword or phrases consists typically of three or more words. Long tail SEO is generally descriptive, and when used strategically, it can produce rewarding benefits. As much as sixty percent of the search traffic on the web is driven by the phrases that are long tail. These descriptive keywords are low in cost and risk, and they still offer a very high probability of traffic conversion.

Why Long Tail Keyword is Important in SEO?

One such brilliant tool for building up a significant online presence for companies these days is the search engine optimization (SEO) with long tail keywords. Have a look at the top SEO tools that are very effective and used by professionals. It is a must-have tool that plays a very crucial role in a company’s online presence and makes it reach its potential and epitome. Here we have enlisted top most benefits of search engine optimization.

1. Long tail keywords for SEO is a cool tool, and if you have learned the art of using this great thing, you and your business can make the right name. Long tail keywords work at generating more visitors for your web portal and eventually increases your organic search rankings. Your website is very much like your prestigious land, and you have got to everything that makes it attractive and appealing for the visitors. Through long tail keywords, you get your business found among many other similar websites that are craving for the same kind of attention. Search engine optimized gets you 60% of clicks go to the first result.
2. If there is one SEO trick that works effectively, it is the brand building with long tail keywords. This is done by bringing your business more relevant traffic with high conversion potential. If you manage to ace it and use this SEO strategy effectively, you surely can attract thousands, even millions of targeted prospects and like-minded people to your business website. The higher number of visitors more will be the revenue you get from your site. It can also increase your conversion rates by delivering the exact required solution to the problems they are facing. Also, if you manage to be at the top in the Search engine results, the visitors will believe that you are the best.
3. Long tail SEO works great at building trust & credibility for a website brand. Your website’s primary purpose is to convey something of value to other people. Through your blogs, website and another form of online presence, you want to educate, spread awareness and eventually convince consumers that what you have to offer is ultimately the best they can get.
4. As much as the search engine is a useful tool and makes a great need for modern business, it is very cost effective. People often think of it as an expensive thing, but who wouldn’t want to spend a few pennies to get thousands in return? SEO is the most cost-effective forms of online marketing. It is like an investment every businessperson should make, for it will deliver higher performance for every penny invested into it over time.
5. Long tail SEO is highly measurable. Every element of your search engine optimization can be measured, analyzed evaluated and corrected. Better rankings for a longer term- the main objective of long tail keywords is to improve your rankings in Google. And it also makes sure that your rank is on the top for a more extended period. Professionals do it by setting a specific keyword in the longer run. This along with several other factors have an impact of a site’s ability to get more clicks and generate more revenues eventually.

Long Tail Keyword Research Strategy to Improve Your SEO

• Understand Your Competitors

The first step should be to study the competitors and find out what keywords they are targeting, what phrases they are ranking in, and the amount of traffic they are generating through using specific terms. Finding this information is essential to understand what strategy you should adopt next.

• Know the Primary Keywords

Before creating a long tail SEO keyword, it’s crucial to get a clear idea of what will be the primary keyword in your content. The long tail keyword should be the definitive version of the primary keyword you have identified. The primary keyword should be or three words or less, it should be targeted by your competitor, and it should be getting more than 200 organic searches on the Google Keyword Planner. It should also have a medium to high competition. These primary keywords are essential for driving traffic to the site.

• Find Your Long Tail Keyword

Once you know which primary keyword you will be targeting, the next step is to determine the long tail keyword. The data from your main keyword and your competitor’s keyword can help you generate a relevant and most searched long tail keyword. Any long tail phrase is directly or indirectly related to the primary keyword.

Your long tail SEO keyword should be more than three words, and it should come under the medium to low competition. It should get at least 150 organic searches and 100 monthly searches on the Keyword Planner. Your main competitor should also target it.

• Consistently Track Your Keyword

Not all long tail keyword SEO you have chosen to add in your content will deliver the results you desire, and so, consistent tracking of keyword results is essential. Tracking the keywords in terms of conversion, ranking, lifetime value, and profitability can help you understand which keyword is driving maximum traffic to your website. We recommend tracking both the new and existing keywords for best results.

• Build Content Around Your Chosen Long Tail SEO

Once you have the long tail keyword phrase, the next step is to create content around it. We recommend creating a list of potential phrases, breaking it down into an organized chart, and creating blog contents or articles around it. It is best to have general tone and informative content because that’s what the majority of people look for. Organizing your keywords and creating topics around it will allow you to find a natural way of writing articles or posts about them.

• Browser Compatibility

Make sure that the website is compatible across all browsers- website compatibility is another important thing. And a website can work properly when all its content is fully optimized. It also ensures that the maximum number of website visitors will be able to see the web contents correctly. Browser compatibility makes sure that the particular web page can load fully in various versions of all internet browsers.

When you optimize your website with a partnership of professionals, it gets optimized correctly to ensure the partially sighted / blind can use it is advisable. The professional SEO service providers make sure that the site is accessible to everyone. From making it mobile friendly to encoding it for faster loading and browsing experience, they do it all. This eventually improves the site’s ranking and the company’s online presence.

• Usability of the Website

User experience has always been a determining factor. It has become excessively crucial as a ranking factor and included in the professional SEO services. A properly optimized site is one that is also easier to use and provides a better user experience. Testing the browsing experience frequently facilitates a smooth browsing experience. We recommend frequent tests for finding any error, fixing them, minimizing the error pages. Make sure that your content has both readability and creditability. Page speed is equally important, so if you find it loading slowly due to unnecessary scripts, large images or any other speed reducing agent, make sure to remove the causative factor.

Summing Up

For best performance, take care of both the primary and long tail keywords, research thoroughly, monitor the site’s statistics and understand the level of engagement on every keyword used. No matter how small or large your business is, which kind of products and services your company offers, long tail keyword SEO is a sure way to scaling your online business and boosting traffic to the website.  Also, remember that the long term keyword SEO is strong if only your content is good. Once you have created the content and optimized the page to add the long-tails, make sure to measure the traffic and rankings.

Aviv Digital is a leading Digital Marketing Training Institute in Kochi providing the best digital marketing courses in Kochi, Calicut, Delhi, etc. We offer a wide range of globally recognized certification programs which includes SEO Training, SEM, SMM, Email Marketing and Inbound marketing courses. For more details, Contact us at +91 8156 99 88 44.