A number of misconception endure in the SEO industry, that it is completely the outcome of guesswork, or that it is a “dark art” difficult to understand, let alone master. Others compare SEO with the all-too-usual habit of filling your website with lists of connected keywords. An unorthodox tactic that is powerful initially, but also can ban your website from renowned search engine returns.

The truth is that the basic policies of SEO are not only fair and simple to learn, but they are also fundamental for building a prosperous web appearance for your company or organization. If SEO is arranged early and executed well, it can turn out a cost-effective and time-saving solution when developing your website.

Most importantly, SEO has various crossings with the sources of accessibility and usability in web design. By spending the time and resources to accurately optimize your website for search engine rankings, you will assure that your final result is easily accessible, easily navigable and highly visible.

It is significant to think in SEO is that search engine results must be observed as a race. Unlike a certification, in which anyone who scores a passing mark becomes certified, the single way to achieve a top search engine result is to beat every other contender in that case. This is not an effortless task.

Your website requires to be correctly optimized to stand a future to gain, and then endure, a prime search engine results page (SERP) appear when users seek for keywords that represent the information, products or the services provided on the website.

Even if your website succeeds top position, it is constantly observed and re-optimized, as a position at the top of the SERPs for common phrases is remarkably competitive. Many of your opponents will be observing their particular SERP, and if they see you have jumped ahead of them, they will make the corresponding changes in an effort to knock your website from its current rank/spot.

Here are some of the top SEO tools and best practices that help you in business success.

1)   Keyword Research Tools

Keyword Research Tools

Keyword research is the method by which you study common search words people type into search engines like Bing and Google, and incorporate them strategically in your content so that your content ranks higher on a search engine results page. Keyword analysis is a primary practice in search engine optimization. The keyword analysis means determining a topic for your content that is centered on a set of targeted keywords that you want your content to stand for.

How to Plan Your Keyword Research?

Once you have established your goals, you must devise a strategy for the keywords your website will rank for. Any keywords you look for must hold a good ranking.

Simple and clear construction is to follow the PIE method. It’s something that is recommended for everyone who is at the beginning of onboarding the SEO process.

The term PIE, in this case, means, for Protect, Improve, and Expand.


SEMrush not just benefits you to accomplish day-to-day responsibilities however further contribute in-depth review that is extremely transparent, plus can be readily included within your digital purchasing plan and significantly increase your production.


This is a Keyword research medium including the most specific keyword complexity rate which executes it easy to discover effective keywords you can actually outrank for. You can also get real-time keyword SEO complexity in just one click plus increase your keyword analysis by Google SERP review based on particular SEO metrics.

HOTH Keyword Research Tool

The HOTH Google Keyword Planner Tool helps to recover high capacity words that link with your main keyword.


Want more audience? Ubersuggest illustrates to you how you can win the match of SEO. Presume to be ready to rearrange your competitors’ content marketing, SEO, and social media business plan. Ubersuggest enables you to procure insight within the plans that are operating for others within your business so you can choose them, develop them, and obtain an advantage.

HOTH Keyword Gap Analysis Tool

HOTH Keyword Gap Analysis Tool

The particular HOTH Keyword Gap Analysis Tool remains a considerable tendency to begin an investigation toward research operations. In case you are capable to recognize wherever you are staying outperformed, you can possess insight toward where you require to change your center. This means enables you to compute 3 competitor regions and distinguish separate classes of keywords among them.

Answer The Public

This is a research insight that could plus should be practiced by every business company. PR, Creative, SEO, Content. Accordingly, there are easy visualizations concerning the information. It is a one-pager that could be accorded to assist a consultation covering how you can start acknowledging the people in a good way by formulating content that is serviceable, entertaining, or inspirational. Anybody can use it as long as one knows how to extract it.

Ahref’s Keyword Explorer

Ahref’s Keywords Explorer creates keyword approaches in four steps:

  • Possessing the same words
  • Phrase match
  • Search suggestions (autosuggest)

The “Search volume” in Ahref’s Keyword Explorer tool is remarkably detailed. It is due to the unique method of blending figures from Google Keyword Planner including massive volumes concerning clickstream information. The Ahref’s Keywords Explorer benefits you to discover how difficult it would continue to outrank against the uppermost 10 search outcomes for an assigned keyword via judging its “Keyword Difficulty” record (on a range of 1 to 100, including the following denoting the hardest).



KeywordTool.io is The Soundest option as compared to the Google Keyword Planner Including Additional Keyword Research means. Read on to know to the few reasons why is it so:

  • Keyword Tool is greatly stable as it runs 99.99% among all other operations unlike the Keyword Planner or different means.
  • There is no need to create an account as you can use it for free.

Long Tail Pro

Long Tail Pro is a powerful keyword research software. Long Tail Pro allows the user to generate hundreds or thousands of unique “Long Tail” keywords in a matter of minutes based on 1 single root keyword or multiple root keywords at once.

2)   Content Optimization Tools

Content Optimization is the method in which a website and its content are designed to have a more attractive turnout, useful, and of high efficiency to users. The processes directly include difficulties and developments on technical achievement like page speed and content reproduction for it to function and stand better on search engine results.

Content marketing has now hardened its growth as a substation in the digital marketing industry. In developing a brand’s following and client base, it’s absolutely proved how overwhelming the practice is, particularly when combined with other data-driven systems (like SEO). It’s no longer an aim. It has already made its way to stay.


It is an all-in-one SEO platform for auditing and monitoring websites. Its arsenal includes many tools that help users optimize their content. For example, one of the tools is Image Optimization Checker, which will help you check the size of all images on the website, as well as other issues affecting your website’s search engine ranking.


Content companies drive extra-systemic traffic including Clearscope. The AI-powered policies perform it extremely easy to perceive further exposed to the content which you’re have presented earlier. Clear scope possesses a fit that can seamlessly fit within the editorial method and empowers the whole company to craft further instructed and familiarised content.

Yoast WordPress Plugin

Yoast WordPress Plugin

Yoast SEO implies the primary WordPress SEO plugin from the year 2008. It is the preferred means concerning millions of persons, extending from the confectionery around the edge over some concerning the most traditional websites on the earth. Including Yoast SEO of WordPress, you notice a consecutive toolset which encourages you to endeavor for that estimate one point in the research outcomes.

HOTH Free Seo Analyzer

This is a Free Site Audit Mechanism which will conduct you with the process on how can you optimize your webpage concerning a target keyword with the help of adopting page-level including specialized SEO circumstances like title, page speed, and meta tags, internal and external links on the page, images, social sharing, as well as a domain analysis.

Google Pagespeed Insights

Google PageSpeed denotes a class of agents through Google Inc, produced to support a website’s execution optimizations. The four central elements of PageSpeed class tools include PageSpeed Insights, PageSpeed Service, PageSpeed Module, also identified as mod_pagespeed, and PageSpeed Chrome DevTools extension.

Google Mobile-Friendly Test

Google Mobile-Friendly Test denotes a means that enables you to quickly transfer out any mobile website analysis showing a website’s average rank in the duration concerning mobile responsiveness. Presently the agent is encouraged to estimate the average that Google prepares.

HOTH Headline Generator Tool

HOTH Headline Generator Tool

Make a large number of the audience read your innovative content with the help of this headline generator tool. With the help of a tap of a key, you can observe several excellent headlines for your subsequent heading plus be great on your access to a fabulous article.


The Hreflang link property comprises an HTML meta component defined in the  RFC of 5988. The Hreflang attribute defines the expression and unrestricted geographic restraints concerning a report. Hreflang is represented by research engines plus can be utilized via webmasters to refine the lingual plus geographic targeting concerning a website.

3)   Site Enhancement Tools

Enhancing a website, in other words, is a UI feature that lets you speed up your site’s load time. Enhancing your site will also give you the advantage of a few user’s special and capabilities that are there in some of the devices. An improvement in the website is a thing that will speed up or enhance the cooperation for a few specific users but does not hold essential values for fulfilling a task. In different words, it’s a thing that few consumers can take pleasure of, but people ought not to and everyone can comfortably continue using the web without website enhancement. Some kinds of intensifications in your website are also recognized as shortcuts and accelerators. In many cases and user interfaces, they behave as a key step to sustain the standard usability features which are efficiency and flexibility of use.


A swift and straightforward approach to optimize pictures to support rate up to your  Magento or WordPress website. You can likewise optimize current images including their bulk device. As soon as that plugin is established, all unique picture uploads will occur automatically optimized on-the-fly.



While the concept of downsizing the website pictures is nothing distinct, including ImageOptim it becomes way easier. Easily drag plus deposit your photos within the means plus the pictures generally downsize including no exporting needed. By casting out the metadata, comments,  embedded thumbnails, and additional color forms, ImageOptim greatly diminishes image sizes.


It is a Safety and production software that immediately contributes an SSL plus CDN security benefit. Their brand-new CDN policies help lessen vulnerabilities through utilizing SSL/TLS encryption plus other technoscientific encryption hardware.

4)   SEO Analysis Tools

Hubspot’s Website Grader Tool

It is a free tool of Hubspot which ranks your website dependent upon its administration, on-page SEO including mobile optimization. The Website Grader tool is intended to give businesses a thorough summary of their inbound selling approach. Website Grader demands into statement the findability in search engines, website traffic, social media, the blogosphere, and different inbound marketing constituents.


Majestic SEO tool is one among the biggest link intelligence agents accessible to website proprietors now and the biggest component is that it’s easy to use and it is free.

MOZ SEO Toolbar

MOZ SEO Toolbar

This is an all-in-one SEO toolbar which can be used for research at one go. It also provides you with prompt metrics while observing any webpage or SERP. You can also Create method researches with the help of the engine,  region, country, or city. You need to Dig farther within the page and also view the SERP report data including a source domain plus subdomain links. Also, there are unlimited Open Site Explorer articles and further.

HOTH Bulk Moz DA Checker

The HOTH presents a Free Bulk Moz Domain Authority (DA) Checker Tool which you can apply to inhibit the area administration for various websites all at once and quickly. There are different SEO tools that also implement the DA toward an assigned site.

5)   Link Building Tools

Link building is the method of obtaining hyperlinks of different websites directed to yours. A hyperlink easy to say is a link for the users to cruise within the pages in the web. Search engines use these links to wriggle the web; they will plod the connections between the different pages on your site, and they will drag the links connecting the entire site.

There are many methods for link building, and they vary in complexity, SEOs tend to accept that link construction is one of the toughest parts of their operations. Many SEOs employ the bulk of their time attempting to do well with link building. For that idea, you have to master the art of high-quality link building which can truly place you forward of both other SEOs and the competition of your own.

Whether you’re company new to link construction or have been trying to do it for a while, it is always better to first tell you about it at first. The connection between SEO and link structure is always evolving, and for now, the value that link building holds is of high quality. It has never been more essential than it is now today. You have to learn and go through high-quality link-building workshops to know more about it. It is vital if you’re planning to fight and succeed online, and this particular issue isn’t going to improve any time shortly.

Guest Post Tracker

Guest Post Tracker utilizes a special software that empowers you to keep a trace of each blog anywhere you offered your guest column. It does so that you can have a record of everything concerning your guest post.

Ninja Outreach

The Ninja Outreach tool comprises an all-purpose influencer business tool. In case you’re preparing any concerning the following, your world is regarding you to grow into a lot easier method.  Finding Guest Posts, Lead Generation, and Content Promotion is all it is about.



Pitchbox stands for outreach plus prospecting self-regulation program that enables users to create connections with bloggers, targeted buying and PR possibilities, and influencers.

Link Building Services

Link building services support you to create links approaching other people’s websites that face back facing your site. These are similar to the digital referrals or universality choices concerning your website plus they are usually described as outside links or security links. This assistance is granted by all sorts of organizations, some great and some pretty unsatisfactory.


Ontolo focusses on taking care of developing your prospecting questions. Therefore if you’re watching toward guest columns, there’s no obligation to attempt and resolve every one of the means. You might assume it as a “guest author” or “guest post” or “guest writer”. You can also expand amazing prospect kinds into higher than 20 complex inquiries, following the exhibitions.

6)   SEO Analytics and Tracking Tools

SEO Analytics and Tracking Tools

Before heading to the tools sections, let us first understand what SEO analytics and tracking fundamentally are.

So SEO analytics is basically how a search engine shares the visitor’s count to the one owning the website. Each month, keeping track of the participation of every source of traffic coming to your site includes the following three categories.

  • Direct Navigation: This all deals with the tracking codes, email links, bookmarks, and traffic.
  • Referral Traffic: From the links that are on the web or the ones which are in an email that is traceable, branding campaign links and promotional websites.
  • Search Traffic: These sites are such sites that attract traffic from a lot of different sources. Any minor or major internet search engine is highly dependent on this specific category.

Understanding both the interest and precise numbers will provide you to distinguish the gaps and present you a basis for discrimination over time. For instance, if you notice that the traffic has hiked drastically, but it is sourcing from links which are very relevant in nature, it’s not time to get nervous.

On the opposite hand, if search engine traffic falls drastically, you may fall in trouble. You can use this information to pursue your retailing efforts and propose your traffic procurement accordingly.


Improvely implies a strong tracking series toward monitoring conversion sequences and identifying click frauds concerning your online publications and operations. It implies an all-in-one program concerning click fraud exposure, affiliate marketing, landing page split testing, plus click including conversion tracking.

Google Analytics

Google Analytics implies an available Web analytics assistance that presents statistics including basic analytical means concerning search engine optimization (SEO) plus marketing ideas. The assistance is obtainable to everyone including a Google ID. Google acquired Urchin Software Corporation during April 2005 moreover practiced that company’s Urchin approaching Demand merchandise as the foundation for its modern setting.


Clickly analytics implies a specific character concerning web analytics which gives particular consideration through clicks which compose the first degree in the growth funnel. Generally, click analytics concentrates on on-site analytics.



Rank Math is intended to be employed by International websites including local websites in an equivalent manner. Including its regional SEO characteristics, regional sites can reach out toward the SERPs plus draw further traffic. It is basically known as the SEO Optimized Breadcrumbs.

7)   Local SEO Tools

Local specific tools are different brute for the ones looking for SEO effective tools. For ages, it is concentrated in SEO used for e-commerce, but in time and with some modifications, you can yourself see particularly with the medium and small-sized local companies. It’s a unique sensation that you are really going to enjoy.

While you have gone through focussed markets before, it is now found that it is consuming a lot more time to learn the INS and explanations of social searches.

Rearranging tools to perform local SEO will make you conscious of a lot of elements, and the means that can be used on a regular base have can be of great help. Not just they will help you with focus and time, but they surprisingly are important aspects for anyone with a site that is trying to claim the local search scenario.

From small and medium business proprietors to CEOs of the bigger ones, anyone with a stake in local research can profit from using these search tools crafted for the local use:

WhiteSpark Local Citation Finder

In the developing area of citation development means, nobody comes approaching to pounding Whitespark’s experience to recognize surviving references or build as extensive of a table of points that a company can get plowed. Whitespark’s Local Citation Finder is a precious source that must remain within the toolkit concerning all regional SEO.

It remains one concerning the excellent ways to know how many indictments a company possesses plus whether your applications to present the industry more outstanding are operating. If you’re totally unique to the Local Search process, the Citation Finder comprises one concerning the carefully To Do records you can reach up including for something which will truly develop your rankings.

Local SEO Checklist

The Local SEO Checklist is mainly there To Command analysis. Being a marketing partner, the Local Google research engine business is more valuable than always. Google’s algorithm highlights hyperlocal issues. That suggests that concentrating on local search business implies a requirement. Great local SEO incorporates on-site including off-site methods.

Rich Snippet Validator (Google)

Rich Snippet Validator

Rich Snippets implies the name used to represent structured information markup which website administrators can supplement to their present HTML. This, in turn, enables search engines to completely know what data is included on every web page.

Local SEO Quick Check (Moz)

Are you new to the local SEO form of business? You need to get hold of the local SEO technique to get drawn up to promote on subjects like NAP correspondence, reviews,  local website optimization, and further. Instead, audit the constitution concerning your topmost local trade listings with free means with the help of the Moz Check Listing tool.

8)   Agency building tools

As the ones developing a software solution for SEO requirements are designed for SEO and digital marketing agencies, we know how boring it can turn out to be to run multiple SEO plans, separating dozens of customers’ website, distributing various SEO tasks to team participants, maintaining an eye on client comfort and regularly look for new SEO leads via calls or emails.  It’s a hard job that demands guesswork before every move of yours.

Despite the intensity and administration of your SEO assistance, be it a regional SEO company with less number of working member or a large-scale SEO business with tons of jobs, you can’t fit in properly without rock-solid digital marketing SEO tools.

Benefits of Learning SEO and the Right Tools in today’s Digital World

SEO is a Vital Component of any Marketing Mix

The learning curve is vast for an SEO aspirant. The moment you understand the importance of SEO composition, you will know ho wit can have a positive effect on the marketing scenario. SEO acts as the director when it comes to drawing in possibilities, and can assist for high rates of conversions.

SEO is not a Cost But an Investment

Learning SEO can be termed as an investment with high returns. By attaining SEO knowledge, a student will not only be able to be competent in the digital marketing world. Furthermore, you may observe that there are certain keywords that tend to have high conversion rates and that will simply make Google leave money on the table. To be an expert SEO, the students must follow the guidelines held by the institution and the line of course syllabus has everything included for all the SEO techniques. Investing in the SEO by the students as well as a developer will never be a disappointment but with fetch returns like never before.

SEO will Bring in the Limelight to the Sales

The website is open for 7 days and 24 hours. It never falls sick, neither does it takes any leaves. If you learn SEO, you can optimize websites with the help of the best SEO tools and make your website presentable every week. As an SEO expert, you can treat your website as an employee and perform all the tasks related to the building, developing as well as optimization for the search engine. Websites can multi-task, tackle thousands of prospects with one shot, and can only restrict if an SEO says so. As a matter of fact, search engine optimization bestows recognition and sales, displaying a powerful performance by the appropriate weight and focus in your retailing armory.

Know How Search Engines Work?

how search engines work

The disparity between achievement and failure in unspecified marketing investment depends on how prosperous you continue to have an online presence. Furthermore, it also depends on whether your product or service has the right kind of visibility in contemporary and ever-increasing online engagement.

Consequently, to establish the business in a concrete way in Google or any other web browser, it is necessary to possess a fundamental knowledge of search engine operations. With the help of an analogy, students can adequately recognize the working of search motors.

Let us see an example as an analogy. For instance, you are a teacher, who is willing to give one soccer ticket to a student. It’s evident, the moment you announce, students will be jumping with joy and try to establish themselves to earn that ticket. As a teacher, you will shortlist football-playing students, in other words, this indicates choosing the relevant student. Now, among these, you have to recognize the top football players, who have optimum knowledge about the game. It is an indication of having authority over the subject. All these considerations will ultimately enable you to choose one student who is eligible for earning the ticket.

When you will be learning SEO, all you have to do go into the depth and know how can you use the tactics of SEO to make a website content relevant, authoritative about the subject, and dedicated. This will help Google to rank the sites according to the requirements.

Acquiring SEO Helps to Know How Search Engines Locate Website

If you want the search engine to offer you results, it must have relevant content according to the search base. Understand that each search engine possesses its individual way of selecting and prioritizing this knowledge of websites. But despite what certain systems may be, the method is named as indexing.  It refers to calculation while a search engine tries to investigate everything obtained online so as to accumulate information accessible in its database when somebody starts a research inquiry.

The knowledge of SEO will help you to ascertain these factors and you can have a possible idea on how can you go about when you work on the floor.

Requirements for a Website to Rank on Google

If you are learning SEO, you will know that it is an easy prospect to index any website. However, it can be challenging to establish the top position of the site on the SERP, with respect to specific queries, keywords, and search.  However, there are three most important SEO traits that you will learn in advance when you start studying digital marketing. They are relevance, authority, and technology.

You can consider several tools that are mentioned earlier, After the course, you will come to know the right usage of all the relevant and even try your hands on top free SEO tools.

Is SEO a Good Career Option?

is SEO a Good Career Option

Several young personalities who are contemplating for a professional track might question if SEO is a genuine path to catch. Certainly, sites are opening up every day, and every owner seeks a larger and reliable online presence. On the other hand, you may also come across statements that  SEO is stagnant, so may not be profitable.

Despite all the queries surfacing in the 21st century SEO marketing, we have compiled some questions and answer sessions by the SEO experts. Some of the common queries are as follows.

Do SEO Specialists Still have Market Demand?

Owner of Link Fish Media says that ‘ I believe SEO is an excellent career opportunity for anyone who desires to serve in a department that blends art and science together will have a broad area to hone the skills’. She says, SEO is never boring and there is a possibility to invent and discover something new every day. More than discovery, as an SEO manager, you can learn new things that will help you to go ahead with each step in the process.

It’s unquestionably a track packed with marvelous and sensible people. Many can get up and own their own business or work in reputed firms. This will increase the level of competence among the budding SEO learned people.

Is Web Designing the End of Website Building?

Truth prevails and wins! The contribution of SEO in website building is tremendous. Individual customers expect SEO-friendly sites from the hired personnel. You will be lucky if you have both web-designing and SEO knowledge. You will not be considered as an employee but an asset. Therefore, the demand for SEO friendly web designers is much more than the sole web-designers.

Today, there is a change in the working patterns of organizations. To some extent, this is due to the lack of SEO knowledge by the advertisers and marketers. If any business wants to be successful then SEO experts are required at any time. SEO profession scope is further pretty advantageous for literature experts.

SEO is Flourishing in the Digital World

SEO is flourishing

If you want to study digital marketing, then it is essential to make sure you have the right skills, data, knowledge information, analysis from all the aspects of Search Engine Optimisation. Today, there are many website development organizations that work solely on websites and develop sites for others. The demand for SEO has been on a rise due to these factors.

The digital marketing has revolutionized people use the internet today. For each and every small detail, people refer to the internet. In this case, having a website full of SEO-contents will increase your sales as well as boost visibility. Therefore, a well-trained SEO can quickly understand the demands of the search result page and give the website whatever it takes to rank well.

Aviv Digital is a leading digital marketing training institute in Calicut. We offer a wide variety of globally recognized certification programs which include SEO Training, SEM, SMM, Email Marketing and Inbound marketing courses etc. For more details, Contact us at +91 8156998844