With the Internet, marketing has expanded its roots to various forms, collectively termed ‘Digital Marketing’— the gigantic form of promoting a business or a brand. Through a multitude of channels that include blogs, social media, websites, emails, and a lot more, digital marketing has revolutionized the way businesses talk and interact with their customers. 

Digital marketing also blends with creativity and technology to present amazing results that not only please businesses but also help in the massive user conversion rates.  While branches like Social Media Marketing (SMM), Search Engine Marketing(SEM), Search Engine Optimization (SEO), Content Marketing, etc. have created opportunities for businesses to work and amplify their services, digital marketing has turned out to be one of the best modes to prove that brands exist and keep growing. 

In this digital marketing era, wonder what digital marketing books can serve you? The best digital marketing books throw light on a comprehensive outlook about all the core marketing subjects along with an improvement in your analytical abilities. The marketing bestsellers showcase the various expert suggestions and the methods to gain unique experience in this field. With strategies to leverage digital marketing skills, these books lay a foundation and add value to your efforts for brand outreach.  

Though the best digital marketing courses give you a complete professional experience for a digital marketing career, book lovers can give you digital marketing insights to get started. Let’s have a sneak peek at the list of handpicked Books on Digital marketing. 

15 Best Digital Marketing Books to watch out for in 2022

Here are the top digital marketing books you can refer to while making a kickstart with digital marketing and growing the business

1. Hit Makers

Book Overview:

  • Author: Derek Thompson 
  • Book released on Feb 7, 2017
  • 352 pages 
  • Price: 0.65 USD

This book is one of the favorite Books On Digital Marketing amongst the digital marketing enthusiasts across the globe. The author describes the influence of our culture on buying patterns and on why we end up buying what we like. The book has a personal perspective of the author and articulates the experiences of the person who discusses the pain points of digital marketing.

The book also speaks about the different ad campaigns and gives an in-depth analysis of the level of success. This is one of the books in digital marketing that emphasize the increase in cultural phenomena for Facebook and the strategies it has adopted to be what it is at the present. 

Who Should Read?

Marketers & Advertisers, Digital Marketing experts, Entrepreneurs

Link to Buy

2. The Art of SEO

The Art of SEO

Book Overview:

  • Authors:  Eric Enge, Jessie Stricchiola, Stephan Spencer
  • Book released on Feb 20, 2007
  • Pages: 994 pages
  • Price: 49.49 USD

The Art of SEO is one of the best books on Digital Marketing as well as the best SEO book was written by the authors who spent years learning the behavior of search engines in detail. This intuitive guide provides meaningful insights, innovative strategies, and guidelines to the readers on SEO. The book has undergone multiple revisions to stay updated all the time. 

Being one of the best Digital Marketing Books, its 3rd edition is particularly a generous attempt to explain the scientific aspect behind the search engines. Most readers have acknowledged the efforts behind the book to guide them in the best way while we consider SEO. When you ask an expert about the best book as of now that speaks about SEO, then this book will be the reference you can get. 

Who Should Read?

Digital marketing aspirants, Entrepreneurs, and Digital Marketing Specialists 

Link to Buy

3. Youtility


Book Overview:

  • Author: Jay Baer
  • Book released on June 27, 2013
  • 240 pages 
  • Price: 4.55 USD

The most significant relationship your business builds is the one it makes with the customers. The customers are the heart and soul of any business, and without them, businesses don’t exist. Hence marketers must be aware of how to maintain the trust between the business and the customers. The book portrays the experience and the hardships of about 700 brands who tried their best to improve their marketing strategy to help the readers learn from them. 

The book is the best option to give you a long lesson on how to maintain effective customer relationships with the trust that flows in both directions. The book also teaches the ways your business can keep evolving and stay ahead of the competition throughout the evolution of digital marketing.  Also, the book speaks about the genuine approach instead of depending on the wrong hype that traps users. This book is apt for you if you look forward to building or nurturing relationships with customers. 

Who Should Read?

Small to Medium Business Owners, Digital Marketing Professionals, and everyone

Link to buy

4. Google Adwords for Beginners 

Google Adwords for Beginners 

Book Overview:

  • Author: Cory Rabazinsky 
  • Book released on Jan 5, 2015
  • 64 Pages
  • Price: 17 USD

Among the leading digital marketing books for beginners on Google Adwords, this book is ideal for freshers with the fundamentals of Adwords and other related concepts. The book outlines the basic elements of Pay-Per-Click ads and Adwords. 

The book includes all processes like What, Where, How, and the proven strategies. The author also shares an 8-step procedure to improve the existing marketing campaigns and make the blueprint for new ones all over the world. This book is an ideal choice for anyone who wishes to have entry-level knowledge of Google Adwords. 

Who Should Read?

Digital marketing aspirants, Google Adwords specialists, Entrepreneurs 

Link to Buy

5. Permission Marketing

Permission Marketing

Book Overview:

  • Author: Seth Godin
  • Book released on 1999
  • 256 Pages
  • Price: 20.42 USD

The book portrays the relationship between brands and consumers which is a very old but significant one. In the book Permission marketing, the author gives an eye for detail to the behavioral psychology and buyer behavior. 

Being one of the exceptional Books For Digital Marketing, the book also talks about the tested strategies and proven methods to get customers to keep wanting your products or services. When you apply the principles from this book, you can ace the relationships with the customers and develop brand awareness to further improve the sales through building trust. 

Who Should Read

Businesses, digital marketers, marketing and sales professionals 

Link to buy

6. Social Media All-in-One for Dummies

Social Media All-in-One for Dummies

Book Overview:

  • Authors: Jan Zimmerman, Doug Sahlin
  • Book released on July 1, 2010
  • 784 Pages
  • Price: 30.29 USD

In search of the best Books On Digital Marketing with a plethora of platforms like Instagram, Facebook, LinkedIn, and many more? This book is a solution, where the authors get you the best to boost the sales with blogs, Vlogs, podcasts, and other channels to frame customized strategies for them. 

It gives you a step-by-step plan on how to set up the campaigns. Rather, it also speaks about how to push and pull the strategy at the right time. The book adds value to the career of digital marketing freshers as well as the experts with a reminder about the digital marketing basics.

Who Should Read?

Social media marketers, Digital marketing beginners, Digital marketing experts

Link to buy

7. Email Persuasion 

Email Persuasion 

Book Overview:

  • Author: Ian Brodie
  • Book released on Nov 17, 2013
  • 162 Pages
  • Price: 17.87 USD

If you are searching for the email strategies to implement without the fluff and with a high rate of conversion—this is the ideal book choice you can make. It has a unique customer insight mapping strategy to provide you with a realization about what your client needs and help you serve them better. 

The final goal of email marketing is a conversion for which companies use them across the world. The book discusses various techniques to incorporate various techniques to improve open rate, engagement rate, and building a loyal customer database. Get the book to enjoy a secret formula to convert people to subscribers and in turn loyal customers. 

Who Should Read?

Business owners, email marketing experts, email marketing freshers

Link to buy

8. Traction 


Book Overview:

  • Authors: Gabriel Weinberg and Justin Mares
  • Book released in Aug 2014
  • 240 Pages
  • Price: 19 USD

Traction speaks about the startup and how it can win customers. It lets you know how to build traction through customer growth generation and momentum building to achieve. To understand which traction channels you require, the book recommends a Bullseye Framework. 

It deals with five principles like brainstorm, rank, prioritizes, testing, and focusing. The book also mentions over 19 channels which include viral marketing, email marketing, affiliate marketing, display ads, SEO, and Social ads.

Who Should Read?

Businesses, Digital marketing professionals, Ad specialists

Link to Buy

9. Building a Story Brand

Building a Story Brand

Book Overview:

  • Author: Donald Miller
  • Book released on Oct 10, 2017
  • 240 Pages
  • Price: 19.72 USD

The book incorporates proven solutions to the hardships that many digital marketing professionals and entrepreneurs face. It also gives insights into the best solutions to keep ahead of the competition, connect with the customers, and figure out the USP. It also lets you build a brand story to let customers see the value and get your products/services. 

The book identifies why buyers make purchases and how to make brand messages simple through effective promotion across channels like social media, e-brochures, websites,  etc. The book can transform the way you speak about your business, and what you do and offer– the unique style can bring you more customers.

Who Should Read?

CEO, marketing professional, entrepreneur, or students

Link to Buy

10. Sold Out 

Sold Out

Book Overview:

  • Author: Sorav Jain
  • Book released on 27 Nov 2019
  • 148 Pages
  • Price: 5.14 USD

The book is a real eye-opener to the real estate owners who look forward to utilizing the digital marketing technique to reap more business. The author has collaborated with more than 15 real estate businesses that had great breakthroughs. 

The book also deals with the insightful experiences and how to implement these learnings. This book is ideal for effective lead generation and is an exclusive handbook for real estate maniacs. The author himself being an entrepreneur gives the best digital strategies and guidance for lead generation.

Who Should Read?

Real estate owners, real estate marketing professionals, real estate companies

Link to Buy

11. Hacking Growth 

Hacking Growth 

Book Overview:

  • Author: Seth Ellis and Morgan Brown
  • Book released on  April 25, 2017
  • 320 Pages
  • Price: 22.63 USD

Everything including Ola, Goibibo, etc, are now normal talk. But before these digital times, things remained a top secret. Then how did they jump up the ladder of growth? Just like Rome wasn’t built in a day, every digital business of the present has come up with the strategies which the book talks about in detail. The authors explain how businesses can engage, motivate and retain the customers to prefer their brand ultimately.

Huge companies such as Microsoft, Walmart, IBM, etc. use these methodologies and growth hacking techniques to drive more effective results. Also, the book acts like a  growth-hacking aid kit to give you directions on the practical strategies for the benefit of entrepreneurs, managers, marketers, and businesses as a whole.

Who Should Read?

Startups, Business Owners, digital marketing experts

Link to Buy

12. The Webinar Way 

The Webinar Way 

Book Overview

  • Author: Sherri Rose
  • Book released on Feb 22, 2018
  • 189 Pages
  • Price: 24.11 USD

Usually, the payday webinar involves a cumbersome process for the webinar presenters. Maybe it takes hours to complete the webinar presentations– it might take time to complete the deletion of scripts, slides, and so on. The book is a perfect guide to let you convert the webinar idea into a final product that is efficient and quick at the same time. 

In the book, the author has penned the most beneficial strategies to promote the products/services, accomplish lead generation, and sell them through the webinar ways of marketing. Being one of the simplest digital marketing books for beginners, the book can let you gain information in detail about the seven pillars to communicate and engage with the audience, thus leading to sales, and helping out the potential customers with ideas to make profits.

Who Should Read?

Webinar preparation for beginners, marketers, business startup owners

Link to Buy

13. Epic Content Marketing 

Epic Content Marketing 

Book Overview

  • Author: Joe Pulizzi
  • Book released on Oct 16, 2013
  • 352 Pages
  • Price: 24.30 USD

As per the author, when it comes to marketing, content is the gamechanger and brands need to continuously strive for success through effective content. The book discusses in detail the ways to gain loyal customers with content and support them with their requirements. 

With true identification of what they need and delivering them what they wish, customers will turn out to be loyal. The content strategy should be consistent, help the customer, be quality centric, authentic, and away from hard sales. 

Who Should Read?

Content marketing experts, businesses, entrepreneurs

Link to Buy

14. Jab, Jab Right Hook 

Jab, Jab Right Hook 

Book Overview

  • Author: Gary Vaynerchuk
  • Book released on Nov 26, 2013
  • 224 Pages
  • Price: 8.12 USD

Among the versatile Digital Marketing Books in the market, this book has a unique place due to its exceptional writing style. Also, the book describes how marketers require an accurate hook to drive sales from the traffic. Since the digital world is competitive, the book helps you with ROI-driven techniques to win over the competition. 

In addition to content creation, marketing also needs the right method to adapt the content to various platforms. It is hence not only about what the messages are, but it should speak about how you can present them as well. 

Who Should Read?

Digital marketing professionals, digital marketing experts, content marketers

Link to buy

15. New Rules of Marketing and PR  

New Rules of Marketing and PR  

Book Overview 

  • Author: David Meerman Scott
  • Book released on Nov 6, 2015
  • 480 Pages
  • Price: 22.76 USD

Being one of the best Books for Digital Marketing, it serves the needs of marketing and PR guides in various industries. The book is available in 25 languages; the author gives in-depth details about how to enhance the brand visibility, improve sales, and collaborate with the customers efficiently. 

The book also illustrates how SMBs can trigger digital marketing and send the right message to the right people through an affordable model. It also provides real-life instances of customer engagement and marketing strategies. The book is a comprehensive guide that can help you grow your businesses through digital marketing.

Who Should Read?

PR and Marketing professionals, Businesses, and Marketing experts

Link to Buy

The Parting Shot

The above digital marketing books can give you knowledge of the core concepts and fundamentals of digital marketing. The above-recommended books can guide you to apply the best strategies to either your digital marketing career journey, business process, or any circumstances at the workplace. However, to learn more and become proficient in the digital marketing specializations you wish, professional digital marketing courses can help you reach there! Found any of these books useful for your digital marketing career? Comment below to let us know how they have been.

Aviv Digital is one of the leading digital marketing training institutes in Kerala. Our globally recognized certification AvivDigital is the top-ranked digital marketing institute in Kerala that provides the best online and offline courses to every digital marketing aspirant, including freshers, professionals, and entrepreneurs. With the finest Digital marketing certification courses accepted worldwide, and advanced concepts like SEO, SMM, SEM, Email Marketing, & Inbound marketing techniques, we have gained trust as the top digital marketing institute in Calicut. To know in detail about the course schedule and workshops, contact us through a quote or call us right away at +91 8157998844 or +91 81569 98844

Can I learn digital marketing from books?

Books on digital marketing cannot give you practical know-how, however, they are great sources to kickstart your digital marketing journey. Practical exposure and training are necessary to aid skill development in digital marketing. The best Digital marketing professional courses like Diploma in Digital marketing and various other digital marketing courses from Avivdigital can help you to reach your goal or upskill yourself with relevant and updated digital marketing skills.

Can I self-study digital marketing?

Digital marketing is not an area of self-study alone. To work efficiently and ace in digital marketing you need to build experience in it. To start learning, you need to have a clear vision of the segment you wish to learn like SMM, SEO, SEM, Content Marketing, PPC, etc. Also, gain certifications through the digital marketing courses from reputed institutes and build hands-on expertise.